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Ab Split Test
E-commerce A/B testing platform for Shopify stores.
What it does
Runs split tests on product pricing, shipping options, and web content. Provides real-time analytics tracking for conversion rate optimization metrics. Segments traffic customly to test specific buyer behaviors effectively. Synchronizes inventory data smoothly without creating duplicate products.
Why it works
Focuses natively on e-commerce specific metrics like pricing and shipping configurations. Eliminates code requirements to lower technical barriers for store operators. Operates with a freemium pricing model to accommodate growing stores. Ensures zero site speed reduction to maintain optimal user experiences.
Category: Marketing & Growth
Team Size: 2-10
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As of 2026
Marketing & Growth
Revenue: 0-$100k ARR
E-commerce A/B testing platform for Shopify stores.
Overview
Ab Split Test is an optimization tool designed for e-commerce merchants to test elements like pricing, content, and shipping rates. It empowers store owners to run split experiments without affecting site speed or requiring complex coding. The platform provides real-time analytics to help businesses make data-backed revenue decisions. It serves online retailers looking to maximize conversion rates and average order values.
Founded year: 2020
Founder: Not publicly disclosed
Team size: 2-10
HQ: San Francisco, California, United States
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: JavaScript, Liquid, Ruby, AWS
Platform: Web
Integrations: Shopify, Google Analytics, Meta Pixel
Founder story
Ab Split Test was built to solve critical conversion challenges for online merchants. Operating as a targeted software solution for digital storefronts, the platform centers on data-driven retail decision-making. Specific biographical founder details remain private as the company scales independently.
What it does
- Runs split tests on product pricing, shipping options, and web content
- Provides real-time analytics tracking for conversion rate optimization metrics
- Segments traffic customly to test specific buyer behaviors effectively
- Synchronizes inventory data smoothly without creating duplicate products.
Who it's for
- Shopify Store Owners
- E-commerce Managers
- Growth Marketers
- Conversion Rate Optimizers
Why it works
- Focuses natively on e-commerce specific metrics like pricing and shipping configurations
- Eliminates code requirements to lower technical barriers for store operators
- Operates with a freemium pricing model to accommodate growing stores
- Ensures zero site speed reduction to maintain optimal user experiences.
Growth strategies
- Shopify App Store distribution and optimization
- Word- of-mouth recommendations among e-commerce communities
- Content marketing focused on conversion rate optimization strategies
- Responsive customer support and iterative feature rollouts
Alternatives
Comparison overview
- Ab Split Test integrates directly into e-commerce ecosystems like Shopify for quick setup, whereas enterprise tools like Optimizely require comprehensive custom developer implementations.
- Ab Split Test emphasizes pricing and shipping experimentation compared to general web page builders.