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AB Tasty
AI-powered digital experience optimization and experimentation platform.
What it does
Runs multi-channel A/B tests and feature rollouts across websites and mobile apps. Delivers real-time personalized shopping experiences and product recommendations using AI. Provides advanced audience segmentation based on behavioral and emotional metrics. Visualizes and manages e-commerce merchandising strategies through a centralized control center.
Why it works
Combines A/B testing, personalization, and e-merchandising into a single unified platform. Minimizes development bottlenecks with intuitive visual editors and widget options. Provides robust data protection compliance with GDPR and CCPA standards. Relies on enterprise subscription pricing model tailored for mid-market and large corporations.
Category: Marketing & Growth
Team Size: 100+
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As of 2026
Marketing & Growth
Revenue: $10M-100M ARR
AI-powered digital experience optimization and experimentation platform.
Overview
AB Tasty is a comprehensive digital experience optimization platform enabling brands to run A/B tests, feature experimentation, and personalized user journeys. It empowers marketing, product, and e-commerce teams to deploy data-driven modifications without heavy developer reliance. The platform integrates advanced AI and predictive analytics to optimize customer engagement and conversion rates. It serves over a thousand enterprise brands globally across various industries.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Enterprise
Tech stack: JavaScript, React, AWS, Python
Platform: Web
Integrations: Google Analytics, Segment, Amplitude, Shopify, Salesforce
Founder story
AB Tasty was founded in 2009 by childhood schoolmates Alix de Sagazan and Rémi Aubert. Based out of New York and Paris, they created the platform to make website experimentation and personalization fast and simple. The founders aimed to help brands cultivate a continuous test-and-learn optimization culture.
What it does
- Runs multi-channel A/B tests and feature rollouts across websites and mobile apps
- Delivers real-time personalized shopping experiences and product recommendations using AI
- Provides advanced audience segmentation based on behavioral and emotional metrics
- Visualizes and manages e-commerce merchandising strategies through a centralized control center.
Who it's for
- Digital Marketers
- Product Managers
- E-commerce Directors
- UX/UI Designers
Why it works
- Combines A/B testing, personalization, and e-merchandising into a single unified platform
- Minimizes development bottlenecks with intuitive visual editors and widget options
- Provides robust data protection compliance with GDPR and CCPA standards
- Relies on enterprise subscription pricing model tailored for mid-market and large corporations.
Growth strategies
- Global expansion with local offices across Europe, US, and APAC
- Strategic technology acquisitions like epoq and Dotaki
- Content marketing and community building via podcasts and events
- Enterprise- focused outbound sales and strategic partner networks
Alternatives
Comparison overview
- AB Tasty provides an integrated blend of experimentation and AI-driven e-merchandising, whereas traditional tools like Optimizely focus more heavily on core feature flags and testing.
- AB Tasty emphasizes a user-friendly visual editor designed for non-technical marketers compared to developer-heavy platforms like Statsig.