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AI-powered digital experience optimization and experimentation platform.
Runs multi-channel A/B tests and feature rollouts across websites and mobile apps. Delivers real-time personalized shopping experiences and product recommendations using AI. Provides advanced audience segmentation based on behavioral and emotional metrics. Visualizes and manages e-commerce merchandising strategies through a centralized control center.
Combines A/B testing, personalization, and e-merchandising into a single unified platform. Minimizes development bottlenecks with intuitive visual editors and widget options. Provides robust data protection compliance with GDPR and CCPA standards. Relies on enterprise subscription pricing model tailored for mid-market and large corporations.
Category: Marketing & Growth
Team Size: 100+
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AB Tasty is a comprehensive digital experience optimization platform enabling brands to run A/B tests, feature experimentation, and personalized user journeys. It empowers marketing, product, and e-commerce teams to deploy data-driven modifications without heavy developer reliance. The platform integrates advanced AI and predictive analytics to optimize customer engagement and conversion rates. It serves over a thousand enterprise brands globally across various industries.
AB Tasty was founded in 2009 by childhood schoolmates Alix de Sagazan and Rémi Aubert. Based out of New York and Paris, they created the platform to make website experimentation and personalization fast and simple. The founders aimed to help brands cultivate a continuous test-and-learn optimization culture.
