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Powering the customer experience through automated marketing and sales orchestration.
Automates complex marketing workflows and multi-step email sequences. Provides a robust sales CRM with automated lead scoring and deal management. Tracks website visitor behavior to trigger personalized messaging and follow-ups. Offers SMS marketing, site messaging, and predictive content delivery. Delivers advanced attribution reporting to measure marketing ROI across channels.
Logic Control: Features one of the industry's most flexible and visual automation builders. Unified Data: Keeps marketing and sales data in one place, ensuring a seamless handoff from lead to deal. Personalization: Uses 'Conditional Content' to tailor emails to individual recipient data dynamically. Reliability: A long-standing market leader known for high deliverability and professional support.
Category: Marketing & Growth
Team Size: 1000+
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ActiveCampaign is a comprehensive Customer Experience Automation (CXA) platform that goes beyond standard email marketing. It unifies email marketing, marketing automation, and sales CRM into a single system, allowing businesses to create highly personalized customer journeys. By using sophisticated logic-based workflows and site tracking, it helps companies automate their growth while maintaining a human touch.
Founded in 2003 by Jason VandeBoom in Chicago. Jason began as a consultant, building custom marketing software for clients. He realized that existing tools were too fragmented and simple, so he spent over a decade bootstrapping ActiveCampaign into a full-scale automation engine before ever taking venture capital.
