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Adapty | Plorik

Adapty dashboard and user interface - The revenue OS for app businesses to scale subscriptions and grow revenue.

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Adapty

Marketing & Growth

Revenue: $10M-$100M ARR

The revenue OS for app businesses to scale subscriptions and grow revenue.

Overview

Adapty is a high-growth app monetization platform that helps mobile developers manage and optimize in-app subscriptions. It provides an SDK that replaces complex backend work for Apple App Store and Google Play billing, while offering powerful tools for no-code paywall building, A/B testing, and predictive revenue analytics, allowing mobile teams to maximize their ARPU (Average Revenue Per User) effortlessly.

Founded year: 2019

Founder: Vitaly Davydov, Kirill Potekhin, Dmitriy Podoprosvetov

Team size: 100+

Popularity: Powering 20,000+ apps globally and growing 3x year-over-year

HQ: New York, USA

Status: Active

Funding status: Funded

Customer type: B2B

Funding: Funded

Pricing: Freemium

Tech stack: Python, React, Swift, Kotlin, AWS

Platform: iOS • Android • Web • API

Integrations: Amplitude, Mixpanel, AppsFlyer, Adjust, Segment, Slack, Firebase

What it does

Handles cross-platform in-app purchase infrastructure and subscription tracking.
Features a no-code Paywall Builder to design and launch paywalls without an app update.
Enables real-time A/B testing for prices, products, and onboarding screens.
Provides predictive analytics (LTV and revenue) using machine learning.
Includes an SDK that supports all major mobile frameworks (Swift, Kotlin, Flutter, Unity).

Who it's for

Mobile App Developers
Growth Marketers
Product Managers
App Publishers

Why it works

Speed to Market: Reduces months of billing engineering work to just a few hours of SDK integration.
Agility: Allows marketing teams to test new pricing or designs instantly without waiting for a 2-week app store review.
Precision: Bayesian statistical methods provide highly accurate winner prediction in A/B tests.
Insights: Moves beyond raw numbers to provide cohorts and LTV predictions that drive strategic decisions.

Founder story

Founded in 2019 in New York by Kirill Potekhin, Dmitriy Podoprosvetov, and Vitaly Davydov. Vitaly, a mobile engineer himself, realized that every developer was building the same 'billing bridge' over and over again. They built Adapty to be the 'revenue layer' of the app industry, scaling to a team of 200+ people and 20,000+ integrated apps.

Alternatives

Comparison overview

RevenueCat: The original giant; Adapty is often preferred for its superior no-code paywall builder and deep A/B testing analytics.
Qonversion: Strong focus on marketing automation, while Adapty is seen as the more robust choice for revenue prediction and paywall design.
Adapty is the top choice for professional app businesses that want to aggressively optimize their monetization loop.

Social links

Website

GitHub