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Adapty
The revenue OS for app businesses to scale subscriptions and grow revenue.
What it does
Handles cross-platform in-app purchase infrastructure and subscription tracking. Features a no-code Paywall Builder to design and launch paywalls without an app update. Enables real-time A/B testing for prices, products, and onboarding screens. Provides predictive analytics (LTV and revenue) using machine learning. Includes an SDK that supports all major mobile frameworks (Swift, Kotlin, Flutter, Unity).
Why it works
Speed to Market: Reduces months of billing engineering work to just a few hours of SDK integration. Agility: Allows marketing teams to test new pricing or designs instantly without waiting for a 2-week app store review. Precision: Bayesian statistical methods provide highly accurate winner prediction in A/B tests. Insights: Moves beyond raw numbers to provide cohorts and LTV predictions that drive strategic decisions.
Category: Marketing & Growth
Team Size: 100+
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As of 2026
Marketing & Growth
The revenue OS for app businesses to scale subscriptions and grow revenue.
Overview
Adapty is a high-growth app monetization platform that helps mobile developers manage and optimize in-app subscriptions. It provides an SDK that replaces complex backend work for Apple App Store and Google Play billing, while offering powerful tools for no-code paywall building, A/B testing, and predictive revenue analytics, allowing mobile teams to maximize their ARPU (Average Revenue Per User) effortlessly.
Funding status: Funded
Customer type: B2B
Pricing: Freemium
Tech stack: Python, React, Swift, Kotlin, AWS
Platform: iOS • Android • Web • API
Integrations: Amplitude, Mixpanel, AppsFlyer, Adjust, Segment, Slack, Firebase
Founder story
Founded in 2019 in New York by Kirill Potekhin, Dmitriy Podoprosvetov, and Vitaly Davydov. Vitaly, a mobile engineer himself, realized that every developer was building the same 'billing bridge' over and over again. They built Adapty to be the 'revenue layer' of the app industry, scaling to a team of 200+ people and 20,000+ integrated apps.
What it does
- Handles cross-platform in-app purchase infrastructure and subscription tracking
- Features a no-code Paywall Builder to design and launch paywalls without an app update
- Enables real-time A/B testing for prices, products, and onboarding screens
- Provides predictive analytics (LTV and revenue) using machine learning
- Includes an SDK that supports all major mobile frameworks (Swift, Kotlin, Flutter, Unity).
Who it's for
- Mobile App Developers
- Growth Marketers
- Product Managers
- App Publishers
Why it works
- Speed to Market: Reduces months of billing engineering work to just a few hours of SDK integration
- Agility: Allows marketing teams to test new pricing or designs instantly without waiting for a 2-week app store review
- Precision: Bayesian statistical methods provide highly accurate winner prediction in A/B tests
- Insights: Moves beyond raw numbers to provide cohorts and LTV predictions that drive strategic decisions.
Growth strategies
- Positioned as a faster and more modern alternative to the incumbent RevenueCat.
- Used a performance- based marketing narrative focusing on 'Doubling app revenue' through testing.
- Built a high- authority blog and newsletter for mobile creators on app store optimization (ASO) and pricing.
- Leveraged a top- tier team and profitable growth to achieve 'top 5 fastest growing SaaS' status in 2025.
Alternatives
Comparison overview
- RevenueCat: The original giant; Adapty is often preferred for its superior no-code paywall builder and deep A/B testing analytics.
- Qonversion: Strong focus on marketing automation, while Adapty is seen as the more robust choice for revenue prediction and paywall design.
- Adapty is the top choice for professional app businesses that want to aggressively optimize their monetization loop.