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airfocus
The world's first modular product management platform that unifies strategy, roadmapping, and prioritization.
What it does
Builds tailored, multi-team roadmaps with real-time portfolio visibility. Provides science-backed prioritization frameworks to rank features objectively. Centralizes customer feedback to uncover actionable product insights. Links company OKRs directly to product execution and task workflows. Features 'Portfolios' for real-time visibility across large, complex product organizations.
Why it works
Modular Design: Unlike rigid competitors, airfocus lets teams build exactly the workflow they need. Objectivity: Prioritization matrices remove 'loudest voice' bias from product decisions. Visibility: Real-time dashboard views help stakeholders stay aligned on big-picture strategy. Integration: Plugs directly into the developer tools (Jira, Trello) and visual tools (Lucid) teams already use.
Category: Productivity
Team Size: 100+
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As of 2026
Productivity
Revenue: $10M-$50M ARR
The world's first modular product management platform that unifies strategy, roadmapping, and prioritization.
Overview
airfocus is a high-performance product management platform that provides a single source of truth for product teams. It features unique modular capabilities, allowing teams to build custom workspaces for roadmapping, prioritization (using RICE or custom frameworks), and feedback management. Acquired by Lucid Software in April 2025, it now integrates deeply with visual collaboration tools to bridge the gap between ideation and structured execution.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, Python (AI), AWS
Platform: Web
Integrations: Jira, Trello, GitHub, Azure DevOps, Slack, Lucidspark, Lucidchart
Founder story
Founded in 2017 by Malte Scholz, Valentin Firak, and Christian Heimerl in Hamburg, Germany. Malte, a veteran product manager, was tired of managing roadmaps in messy spreadsheets. He built airfocus to give teams a structured, flexible system of record to align strategy and execution.
What it does
- Builds tailored, multi-team roadmaps with real-time portfolio visibility
- Provides science-backed prioritization frameworks to rank features objectively
- Centralizes customer feedback to uncover actionable product insights
- Links company OKRs directly to product execution and task workflows
- Features 'Portfolios' for real-time visibility across large, complex product organizations.
Who it's for
- Product Managers
- CTOs & VPs of Product
- Product Operations Teams
- Agile Software Teams
Why it works
- Modular Design: Unlike rigid competitors, airfocus lets teams build exactly the workflow they need
- Objectivity: Prioritization matrices remove 'loudest voice' bias from product decisions
- Visibility: Real-time dashboard views help stakeholders stay aligned on big-picture strategy
- Integration: Plugs directly into the developer tools (Jira, Trello) and visual tools (Lucid) teams already use.
Growth strategies
- Targeted the 'Product Ops' movement, becoming the preferred tool for scaling product teams.
- Raised $15M in funding before a strategic acquisition by Lucid Software in 2025.
- Leveraged a high- authority content engine focused on 'Modern Product Management' and prioritization.
- Used a 'Platform- Native' approach, integrating deeply with the Jira and Trello ecosystems.
Alternatives
Comparison overview
- Aha!: Aha! is more traditional and rigid; airfocus is the modular, more modern choice for agile teams.
- Productboard: Strong on feedback; airfocus is the superior specialist for prioritization and roadmap flexibility.
- airfocus is the premier choice for organizations that want to treat product management as a modular OS.