The world's first modular product management platform that unifies strategy, roadmapping, and prioritization.
What it does
Builds tailored, multi-team roadmaps with real-time portfolio visibility.
Provides science-backed prioritization frameworks to rank features objectively.
Centralizes customer feedback to uncover actionable product insights.
Links company OKRs directly to product execution and task workflows.
Features 'Portfolios' for real-time visibility across large, complex product organizations.
Why it works
Modular Design: Unlike rigid competitors, airfocus lets teams build exactly the workflow they need.
Objectivity: Prioritization matrices remove 'loudest voice' bias from product decisions.
Visibility: Real-time dashboard views help stakeholders stay aligned on big-picture strategy.
Integration: Plugs directly into the developer tools (Jira, Trello) and visual tools (Lucid) teams already use.
The world's first modular product management platform that unifies strategy, roadmapping, and prioritization.
Overview
airfocus is a high-performance product management platform that provides a single source of truth for product teams. It features unique modular capabilities, allowing teams to build custom workspaces for roadmapping, prioritization (using RICE or custom frameworks), and feedback management. Acquired by Lucid Software in April 2025, it now integrates deeply with visual collaboration tools to bridge the gap between ideation and structured execution.
Founded year:2017
Founder:Malte Scholz, Valentin Firak, Christian Heimerl
Team size:100+
Popularity:Trusted by 800+ global brands including Ricoh, Goodyear, and eBay.
Builds tailored, multi-team roadmaps with real-time portfolio visibility.
Provides science-backed prioritization frameworks to rank features objectively.
Centralizes customer feedback to uncover actionable product insights.
Links company OKRs directly to product execution and task workflows.
Features 'Portfolios' for real-time visibility across large, complex product organizations.
Who it's for
Product Managers
CTOs & VPs of Product
Product Operations Teams
Agile Software Teams
Why it works
Modular Design: Unlike rigid competitors, airfocus lets teams build exactly the workflow they need.
Objectivity: Prioritization matrices remove 'loudest voice' bias from product decisions.
Visibility: Real-time dashboard views help stakeholders stay aligned on big-picture strategy.
Integration: Plugs directly into the developer tools (Jira, Trello) and visual tools (Lucid) teams already use.
Founder story
Founded in 2017 by Malte Scholz, Valentin Firak, and Christian Heimerl in Hamburg, Germany. Malte, a veteran product manager, was tired of managing roadmaps in messy spreadsheets. He built airfocus to give teams a structured, flexible system of record to align strategy and execution.
Alternatives
Comparison overview
Aha!: Aha! is more traditional and rigid; airfocus is the modular, more modern choice for agile teams.
Productboard: Strong on feedback; airfocus is the superior specialist for prioritization and roadmap flexibility.
airfocus is the premier choice for organizations that want to treat product management as a modular OS.