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Ambition
A sales management platform that uses gamification and coaching to drive high-performance cultures.
What it does
Creates real-time sales leaderboards and 'Sales Anthems' (triggered notifications). Automates 1:1 and team coaching workflows with structured agendas and notes. Provides customizable sales competitions and 'Fantasy Football' style leagues. Features 'Scorecards' to track daily activity and objective-based KPIs. Delivers robust analytics to identify coaching opportunities and efficiency ratios.
Why it works
Accountability: Pushes real-time visibility into Slack and TV screens, making performance public and celebrated. Retention: Proven to reduce sales rep churn by fostering a more engaging, results-driven culture. Consistency: Automates the 'check-in' process, ensuring coaching happens every week, not just at quarter-end. ROI: Directly links daily behaviors (calls, emails) to long-term revenue outcomes.
Category: Marketing & Growth
Team Size: 78
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As of 2026
Marketing & Growth
Revenue: $10M-$25M ARR
A sales management platform that uses gamification and coaching to drive high-performance cultures.
Overview
Ambition is a leading sales enablement and performance management platform designed for high-growth revenue teams. It unifies sales data from CRMs (like Salesforce) to create real-time leaderboards, custom competitions, and automated coaching workflows. By using game mechanics to motivate daily activities, Ambition helps managers drive accountability and performance across remote and in-office sales floors.
Founded year: 2013
Founder: Travis Truett, Brian Trautschold, Jared Houghton
Team size: 78
Popularity: Voted G2 Leader in Sales Performance Management for 6+ consecutive years.
HQ: Chattanooga, USA
Status: Active
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Funding: $24.6M Total
Pricing: Subscription
Tech stack: React, Node.js, Python, AWS, PostgreSQL
Platform: Web • Slack App
Integrations: Salesforce, Slack, Microsoft Teams, HubSpot, Outreach, Salesloft, Zoom, Gong
Founder story
Founded in 2013 by Travis Truett, Brian Trautschold, and Jared Houghton in Chattanooga, Tennessee. The founders, who were part of the Y Combinator W14 batch, realized that sales management was still being done on whiteboards and spreadsheets. They built Ambition to bring modern, data-driven excitement to the sales profession.
What it does
- Creates real-time sales leaderboards and 'Sales Anthems' (triggered notifications)
- Automates 1: 1 and team coaching workflows with structured agendas and notes
- Provides customizable sales competitions and 'Fantasy Football' style leagues
- Features 'Scorecards' to track daily activity and objective-based KPIs
- Delivers robust analytics to identify coaching opportunities and efficiency ratios.
Who it's for
- Sales Managers & VPs
- Revenue Operations (RevOps) Teams
- SDR & BDR Teams
- Customer Success Departments
Why it works
- Accountability: Pushes real-time visibility into Slack and TV screens, making performance public and celebrated
- Retention: Proven to reduce sales rep churn by fostering a more engaging, results-driven culture
- Consistency: Automates the 'check-in' process, ensuring coaching happens every week, not just at quarter-end
- ROI: Directly links daily behaviors (calls, emails) to long-term revenue outcomes.
Growth strategies
- Targeted the 'Millennial Sales Rep' demographic early with a fun, sports- centric UI.
- Used a deep integration strategy with Salesforce, becoming a featured 'AppExchange' favorite.
- Leveraged a 'Platform- First' model, expanding from pure leaderboards to a full coaching ecosystem.
- Positioned as the 'Must- Have' tool for remote sales teams during the global work-from-home shift.
Alternatives
Comparison overview
- Spinify/SalesScreen: Similar gamification; Ambition is often preferred for its deeper enterprise coaching workflows.
- Gong: Focused on call recording; Ambition is the specialist for pure sales floor motivation and scorecards.
- Ambition is the premier choice for organizations that want to build a structured, high-energy sales machine.