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A sales management platform that uses gamification and coaching to drive high-performance cultures.
Creates real-time sales leaderboards and 'Sales Anthems' (triggered notifications). Automates 1:1 and team coaching workflows with structured agendas and notes. Provides customizable sales competitions and 'Fantasy Football' style leagues. Features 'Scorecards' to track daily activity and objective-based KPIs. Delivers robust analytics to identify coaching opportunities and efficiency ratios.
Accountability: Pushes real-time visibility into Slack and TV screens, making performance public and celebrated. Retention: Proven to reduce sales rep churn by fostering a more engaging, results-driven culture. Consistency: Automates the 'check-in' process, ensuring coaching happens every week, not just at quarter-end. ROI: Directly links daily behaviors (calls, emails) to long-term revenue outcomes.
Category: Marketing & Growth
Team Size: 78
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Ambition is a leading sales enablement and performance management platform designed for high-growth revenue teams. It unifies sales data from CRMs (like Salesforce) to create real-time leaderboards, custom competitions, and automated coaching workflows. By using game mechanics to motivate daily activities, Ambition helps managers drive accountability and performance across remote and in-office sales floors.
Founded in 2013 by Travis Truett, Brian Trautschold, and Jared Houghton in Chattanooga, Tennessee. The founders, who were part of the Y Combinator W14 batch, realized that sales management was still being done on whiteboards and spreadsheets. They built Ambition to bring modern, data-driven excitement to the sales profession.