A global leader in conversational AI for high-engagement customer marketing and support.
What it does
Automates personalized messaging and engagement across WhatsApp, Messenger, and Instagram.
Features AI-driven 'Comment Moderation' to manage brand reputation on high-volume social posts.
Identifies user intent in real-time to provide product recommendations and support.
Qualifies leads and facilitates direct sales through conversational chat flows.
Provides a unified dashboard to manage global social conversations and engagement data.
Why it works
Frictionless: Engages users where they already spend their time—in messaging and social apps.
Scale: Capable of handling millions of interactions per day for global superstars and brands.
Intelligence: Moves beyond simple chatbots to 'Context-Aware' AI that understands complex human sentiment.
Retention: Proven to increase community engagement by over 200% through automated personal follow-ups.
A global leader in conversational AI for high-engagement customer marketing and support.
Overview
Amplify.ai is a leading conversational AI platform that enables brands to automate personalized interactions at scale across messaging apps and social media. It features high-fidelity comment moderation, intent identification, and automated lead generation. By using advanced NLP to understand user intent, it helps high-engagement consumer brands turn social interactions into measurable business outcomes. In 2021, the company was acquired by Triller to power its global social-commerce ecosystem.
Founded year:2016
Founder:Mahi de Silva
Team size:51-200
Popularity:Ranked as a global leader in Conversational AI with over 10 billion processed interactions.
HQ:Palo Alto, USA
Status:Acquired
Funding status:Acquired
Customer type:B2B
Funding:Acquired ($3M prior)
Pricing:Usage-based
Tech stack:React, Python, Node.js, AWS, NLP
Platform:Web • API
Integrations:WhatsApp, Facebook Messenger, Instagram, Twitter (X), Google RCS, Salesforce
What it does
Automates personalized messaging and engagement across WhatsApp, Messenger, and Instagram.
Features AI-driven 'Comment Moderation' to manage brand reputation on high-volume social posts.
Identifies user intent in real-time to provide product recommendations and support.
Qualifies leads and facilitates direct sales through conversational chat flows.
Provides a unified dashboard to manage global social conversations and engagement data.
Who it's for
High-engagement Consumer Brands
Digital Marketing Agencies
Social Commerce Platforms
Political and Public Advocacy Groups
Why it works
Frictionless: Engages users where they already spend their time—in messaging and social apps.
Scale: Capable of handling millions of interactions per day for global superstars and brands.
Intelligence: Moves beyond simple chatbots to 'Context-Aware' AI that understands complex human sentiment.
Retention: Proven to increase community engagement by over 200% through automated personal follow-ups.
Founder story
Founded in 2016 by Mahi de Silva in Palo Alto, California. Mahi, a veteran in the mobile and social tech space (ex-Opera, ex-AdMarvel), realized that standard social media was a 'one-way street.' He built Amplify.ai to turn social media into a two-way, automated conversation, eventually reaching over 10 billion interactions globally.
Alternatives
Comparison overview
ManyChat: Better for small shop automation; Amplify.ai is the superior specialist for high-volume enterprise and global brands.
Haptik: Strong in support; Amplify.ai is often preferred for social engagement and comment moderation.
Amplify.ai (now part of Triller) is the standard for high-stakes, high-volume conversational engagement.