Loading SaaS profile...
Apiway
Free-forever integration platform for connecting business applications.
What it does
Connects 100+ popular SaaS apps to automate data transfer. Triggers actions in one app based on events in another. Provides a completely free integration engine for standard workflows. Includes a software marketplace to find and compare SaaS tools. Offers a simple visual builder for creating multi-step automations.
Why it works
Zero Cost: Disrupts the market by offering 'Zapier-like' power for free, which is a major draw for budget-conscious users. Speed: Simplifies the API connection process so non-technical users can set up links in minutes. Marketplace Context: Helps users not just connect tools, but discover the best tools for their specific needs. Community Driven: Grows through a platform-led approach where new integrations are added based on user demand.
Category: Business & Operations
Team Size: 11-25
Visit Website
As of 2026
Business & Operations
Revenue: $100k-$1M ARR
Free-forever integration platform for connecting business applications.
Overview
Apiway is a disruptive no-code integration platform that allows users to connect cloud applications and automate workflows at zero cost. It functions as a bridge between different SaaS tools, offering a similar experience to Zapier but without the monthly subscription fees for its core services, monetizing instead through its B2B software marketplace.
Funding status: Bootstrapped
Revenue source: Marketplace Commissions
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, AWS
Platform: Web • API
Integrations: Facebook Ads, Google Sheets, Slack, ActiveCampaign, HubSpot
Founder story
Founded in 2020 by Anton Tarasov and his team in Russia/Cyprus. Anton realized that the high cost of automation tools like Zapier was a barrier for small businesses. He built Apiway to prove that basic software connectivity should be free, creating a platform that pays for itself through its marketplace and referral ecosystem.
What it does
- Connects 100+ popular SaaS apps to automate data transfer
- Triggers actions in one app based on events in another
- Provides a completely free integration engine for standard workflows
- Includes a software marketplace to find and compare SaaS tools
- Offers a simple visual builder for creating multi-step automations.
Who it's for
- Solo founders
- Small business owners
- Digital marketers
- Indie hackers
Why it works
- Zero Cost: Disrupts the market by offering 'Zapier-like' power for free, which is a major draw for budget-conscious users
- Speed: Simplifies the API connection process so non-technical users can set up links in minutes
- Marketplace Context: Helps users not just connect tools, but discover the best tools for their specific needs
- Community Driven: Grows through a platform-led approach where new integrations are added based on user demand.
Growth strategies
- Positioned as the 'Free Alternative to Zapier' to capture high- volume search traffic.
- Used a 'marketplace- first' model where the software directory drives traffic to the integration tool.
- Built a loyal following in the 'No- Code' community through transparency and community support.
- Monetized through referral fees from the software marketplace rather than charging the end- user for automation.
Alternatives
Comparison overview
- Zapier: The expensive industry leader; Apiway is the budget-friendly choice for simple, high-volume tasks.
- Make: Much more powerful and complex; Apiway is for users who want simplicity and a zero price tag.
- Apiway is the #1 choice for entrepreneurs who need to automate their business on a shoestring budget.