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An enterprise mobile customer experience platform that measures sentiment, captures in-app feedback, and boosts app store ratings.
Deploys targeted in-app micro-surveys and contextual feedback loops based on live student or consumer app behavior events. Implements smart rating prompts that isolate positive reviews for app store submissions while keeping criticisms within internal support lines. Segments active customer groups via predictive multi-tier sentiment analysis and emotional status tracking indexes. Triggers precise in-app notes, system-update bulletins, and interactive marketing announcements to specific active profiles. Tracks app version churn, feature sentiment degradation, and user retention metrics across multi-tenant deployments. Compiles central analytics data exports and text transcription analyses to monitor global cross-application experience trends.
Maximizes survey response volumes by embedding short interactive questions straight into natural mobile usage flows. Protects app marketplace reputations by proactively solving user friction within private internal support chats. Reduces manual analytical overhead via automated intent tagging and emotional trend calculations across high-volume chat fields. Saves technical engineering hours through a completely no-code administrative dashboard to configure and schedule mobile campaigns. Minimizes application performance penalties using an exceptionally lightweight, optimized mobile SDK framework.
Category: Marketing & Growth
Team Size: 26-100
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Apptentive (now an Alchemer company) is a leading customer experience management platform custom-engineered for mobile applications across iOS and Android ecosystems. The software replaces annoying, poorly timed survey popups with highly targeted, contextual in-app messages, micro-surveys, and interactive rating prompts. By measuring user emotional change and tracking micro-interaction milestones across live usage footprints, it segments fans from critics before routing them to ideal feedback paths. Ultimately, Apptentive allows mobile product managers to dramatically decrease customer retention churn, manage app store reviews, and tap into qualitative insights across large customer groups.
Apptentive was founded in 2011 by Robi Ganguly, Sky Fowler, Andrew Wetmore, and Mike Saffitz in Seattle, Washington. While developing early smartphone applications, the founders identified a major communication gap in the industry: mobile developers were launching tools to millions of end-users but had no real-world mechanism to chat with them or gather feedback besides reading public, often hostile app store reviews. To fix this one-way interaction loop, they built an embedded in-app communication layer designed to foster human relationships. Operating from Seattle, the company became an award-winning platform, culminating in its acquisition by Alchemer in January 2022.
