Apptimize

Overview

Apptimize is a mobile-first experimentation and feature flag platform designed to help product teams run A/B tests and manage rollouts across iOS, Android, web, and OTT channels. It empowers developers and marketers to deploy instant UI updates and target specific user segments without requiring traditional app store resubmissions. The platform provides robust data analytics and real-time insights to optimize customer engagement. It serves prominent enterprises and digital brands globally.

What it does

• Executes targeted A/B tests and feature flags for native mobile applications without app resubmissions.
• Enables cross-platform experiment coordination spanning mobile, web, server, and OTT channels.
• Provides audience segmentation and real-time behavioral data collection tools.
• Offers instant dynamic updates to modify layout and user experience parameters on the fly.

Who it's for

• Mobile Product Managers
• App Developers
• Growth Marketers
• Data Analysts

Why it works

• Focuses natively on mobile-specific software development kits and instant over-the-air updates.
• Eliminates lengthy app store review cycles for code updates and feature testing.
• Operates on a scalable software-as-a-service subscription pricing model.
• Integrates seamlessly with leading analytics, tracking, and customer engagement tech stacks.

Founder story

Apptimize was founded in 2013 by Nancy Hua and Jeremy Orlow in Mountain View, California. Recognizing the friction and slow release cycles inherent in mobile app development, the founders built a streamlined platform to empower product teams with rapid over-the-air experimentation. The company secured venture backing before being acquired by Airship in 2019.

Alternatives

• Statsig
• LaunchDarkly
• Optimizely
• Firebase Remote Config

Comparison overview

• Apptimize specializes natively in native mobile application A/B testing and instant over-the-air updates, whereas traditional platforms focus primarily on web browser environments.
• Apptimize allows live experiment modifications without app store deployment delays, contrasting with standard mobile release pipelines that require lengthy submission approvals.