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Array
Array is an embeddable financial technology platform that enables banks, credit unions, and digital brands to offer credit, identity, and privacy protection tools directly inside their applications. The platform provides a comprehensive suite of white-label products including credit score tracking, automated offers, and dark web monitoring. By streamlining integration via flexible developer tools, it drives user engagement and customer lifetime value. The solution empowers financial institutions to deliver seamless financial wellness features without building infrastructure from scratch.
What it does
- Embeds real-time credit score monitoring and financial health management dashboards directly into digital banking apps. - Delivers a targeted offers engine that matches users with pre-qualified loans, credit cards, and banking products. - Provides comprehensive identity and privacy protection services including social security number and dark web monitoring. - Automates rent reporting capabilities to help consumers build credit history through regular monthly housing payments.
Why it works
Pricing model utilizes a flexible B2B per-user or partner tier structure scaled to financial institution size. Positioned as an invisible-by-design embedded infrastructure layer that integrates natively into existing trusted consumer experiences. Technical advantage stems from developer-friendly APIs and pre-built modular UI components for rapid deployment. Distribution scales efficiently through direct enterprise sales and strategic partnerships with digital core banking providers.
Category: Business & Operations
Team Size: 26-100
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As of 2026
Business & Operations
Revenue: $1M-$10M ARR
Embedded credit, identity, and financial wellness tools platform.
Overview
Array is an embeddable financial technology platform that enables banks, credit unions, and digital brands to offer credit, identity, and privacy protection tools directly inside their applications. The platform provides a comprehensive suite of white-label products including credit score tracking, automated offers, and dark web monitoring. By streamlining integration via flexible developer tools, it drives user engagement and customer lifetime value. The solution empowers financial institutions to deliver seamless financial wellness features without building infrastructure from scratch.
Funding status: Funded
Revenue source: B2B Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, Python, PostgreSQL, AWS, REST APIs
Platform: Web • Cloud
Integrations: Alkami, major digital banking cores, custom webhooks, REST APIs, core credit bureaus
Founder story
Array was founded in 2020 by Martin Toha and Phillip Zedalis in New York City. Recognizing that consumers preferred interacting with brands they already trusted for financial management, the founders built an embeddable infrastructure platform to democratize access to credit and identity protection tools.
What it does
- - Embeds real-time credit score monitoring and financial health management dashboards directly into digital banking apps
- - Delivers a targeted offers engine that matches users with pre-qualified loans, credit cards, and banking products
- - Provides comprehensive identity and privacy protection services including social security number and dark web monitoring
- - Automates rent reporting capabilities to help consumers build credit history through regular monthly housing payments.
Who it's for
- Digital Banks
- Credit Unions
- Fintech Applications
- Consumer Brands
Why it works
- Pricing model utilizes a flexible B2B per-user or partner tier structure scaled to financial institution size
- Positioned as an invisible-by-design embedded infrastructure layer that integrates natively into existing trusted consumer experiences
- Technical advantage stems from developer-friendly APIs and pre-built modular UI components for rapid deployment
- Distribution scales efficiently through direct enterprise sales and strategic partnerships with digital core banking providers.
Growth strategies
- Expanding embeddable financial product suites including home valuation and debt navigation tools
- Enhancing real- time data segmentation capabilities within the automated offers engine
- Deepening core banking and extensible framework integrations across major financial technology ecosystems
- Targeted enterprise acquisition campaigns focused on regional and multinational financial institutions
Alternatives
Comparison overview
- Array provides white-label embedded credit and identity protection modules built for native digital banking integration, whereas traditional credit monitoring services operate as standalone consumer apps
- Financial institutions choose Array for seamless UI continuity and data-driven revenue generation, though custom-built internal systems offer deeper bespoke control at much higher engineering costs.