Aryel

Overview

Aryel is a cutting-edge Augmented Reality (AR) marketing platform designed for creators and marketers. It allows users to build and publish AR experiences directly for the web, removing the need for a dedicated mobile app. With a drag-and-drop builder and a massive library of 3D assets, Aryel helps brands increase engagement, conversion rates, and brand awareness through interactive product visualizations and social filters.

What it does

• Provides a no-code visual builder to create WebAR experiences (World, Image, or Face tracking).
• Enables one-click publishing via custom URLs or QR codes.
• Features a 3D asset library with 300,000+ assets and customizable templates.
• Automates the tracking of engagement metrics and conversion data.
• Integrates AR content with standard marketing tools like HubSpot and Facebook Ads.

Who it's for

• Marketing Agencies
• E-commerce Managers
• Brand Designers
• Event Planners

Why it works

• Accessibility: Users can experience AR directly in their mobile browser without downloading an app.
• Speed: Reduces the time to create a professional AR campaign from weeks to minutes.
• Cost-Effectiveness: Provides enterprise-level AR capabilities at a price point accessible to mid-market firms.
• Performance: Proven to lift click-through rates and customer time-on-page through interactivity.

Founder story

Founded in 2019 by Mattia Salvi, Luca Petri, and Leonardo Persico in Milan, Italy. The founders realized that while AR was powerful, the 'app-download barrier' was killing marketing ROI. They built Aryel to liberate AR from apps, making it as easy to share as a website link.

Alternatives

• 8th Wall
• Zappar
• Blippar
• Vectary

Comparison overview

• 8th Wall: Developer-heavy and expensive; Aryel is the more user-friendly, no-code choice for marketers.
• Zappar: Strong hardware focus; Aryel is the specialist for pure cloud-based WebAR marketing.
• Aryel is the best choice for agencies that want to build high-converting AR campaigns without a developer.