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Asure Software
Cloud-based human capital management and payroll software solutions.
What it does
- Automates payroll processing, direct deposits, and multi-state tax filing compliance workflows. - Tracks employee time, attendance, schedules, and leave management seamlessly across devices. - Manages employee benefits administration, health plans, and retirement 401(k) options. - Provides managed HR and payroll services through dedicated specialists using the AsureCentral platform.
Why it works
Combines software automation with expert-backed services to handle high-stakes payroll compliance accurately. Targets the specific administrative needs of small and mid-sized businesses without enterprise bloat. Provides flexible service options ranging from self-service tools to fully managed outsourced payroll. Maintains deep multi-state tax filing expertise to protect businesses from regulatory penalties.
Category: Business & Operations
Team Size: 100+
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As of 2026
Business & Operations
Revenue: $100M-100M ARR
Cloud-based human capital management and payroll software solutions.
Overview
Asure Software is a comprehensive cloud-based human capital management (HCM) platform built to support small and medium-sized businesses. The platform streamlines payroll processing, tax compliance, time and attendance tracking, and benefits administration through an integrated workspace. By combining software tools with expert-backed managed services, it eliminates administrative burdens for growing employers. Organizations rely on Asure to ensure regulatory compliance and optimize workforce operations seamlessly.
Funding status: Funded
Revenue source: Subscriptions & Managed Service Fees
Customer type: B2B
Pricing: Subscription
Tech stack: Cloud Infrastructure, Amazon AWS, Google Tag Manager, React
Platform: Web • Cloud
Integrations: Asure Central, Custom HR APIs, General Ledger Accounting Systems, Tax Portals
Founder story
Asure Software was founded in 1985 and is headquartered in Austin, Texas. Originally evolving from earlier technology roots (later renaming from Forgent Networks in 2009), the company strategically reshaped itself around payroll, tax compliance, and cloud human capital management through organic development and targeted acquisitions. It operates as a publicly traded company on the NASDAQ under the ticker ASUR.
What it does
- - Automates payroll processing, direct deposits, and multi-state tax filing compliance workflows
- - Tracks employee time, attendance, schedules, and leave management seamlessly across devices
- - Manages employee benefits administration, health plans, and retirement 401(k) options
- - Provides managed HR and payroll services through dedicated specialists using the AsureCentral platform.
Who it's for
- Small Business Owners
- Mid-Sized Enterprises
- Human Resources Managers
- Finance and Payroll Teams
Why it works
- Combines software automation with expert-backed services to handle high-stakes payroll compliance accurately
- Targets the specific administrative needs of small and mid-sized businesses without enterprise bloat
- Provides flexible service options ranging from self-service tools to fully managed outsourced payroll
- Maintains deep multi-state tax filing expertise to protect businesses from regulatory penalties.
Growth strategies
- Executing strategic tuck- in acquisitions of regional payroll and HR service providers
- Expanding digital adoption of the AsureCentral platform and Luna AI assistant
- Targeting the vast market of small and mid- sized businesses across all 50 US states
- Cross- selling adjacent financial services, tax portals, and employee benefit programs
Alternatives
Comparison overview
- Workday focuses primarily on massive global enterprises with complex global deployment needs, whereas Asure Software targets small and mid-sized businesses with specialized U.S. payroll and compliance support.
- Gusto offers automated self-serve payroll for digital startups, while Asure provides flexible options blending software with fully managed human resource and tax filing services.