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B2Chat
A multi-channel platform that unifies WhatsApp, Facebook, and Instagram into a single shared inbox.
What it does
Unifies multiple instant messaging channels into a single shared team inbox. Features automated chatbots to handle FAQs and route leads to specific departments. Provides real-time analytics on chat volumes, agent performance, and response times. Includes an 'Audit' feature to track agent activities and full conversation histories. Offers a mobile app for agents to manage customer interactions on the go.
Why it works
Consolidation: Removes the need for agents to toggle between five different mobile apps to answer customers. Efficiency: Chatbots handle routine tasks, allowing human agents to focus on high-value sales closing. Accountability: Comprehensive reporting ensures management knows exactly how the team is performing. Local Focus: Built with a strong emphasis on Spanish and English support, dominating the Colombian market.
Category: Business & Operations
Team Size: 37
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As of 2026
Business & Operations
Revenue: $1M-$5M ARR
A multi-channel platform that unifies WhatsApp, Facebook, and Instagram into a single shared inbox.
Overview
B2Chat is a versatile customer communication platform designed for sales and support teams in Latin America. It centralizes messages from WhatsApp API, Facebook Messenger, Instagram, Telegram, and LiveChat into a single web console. By offering multi-agent functionality, chatbots, and deep analytics, it helps businesses improve response times and convert more social conversations into sales.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, Python, AWS
Platform: Web • iOS • Android
Integrations: WhatsApp API, Facebook Messenger, Instagram, Zendesk, HubSpot, Shopify
Founder story
Founded in 2017 by Victor Saldarriaga in Medellin, Colombia. Victor, an experienced entrepreneur, saw that local businesses were drowning in disconnected WhatsApp messages. He built B2Chat to bring order to the 'Social Messaging' chaos, scaling it into a regional leader in conversational commerce.
What it does
- Unifies multiple instant messaging channels into a single shared team inbox
- Features automated chatbots to handle FAQs and route leads to specific departments
- Provides real-time analytics on chat volumes, agent performance, and response times
- Includes an 'Audit' feature to track agent activities and full conversation histories
- Offers a mobile app for agents to manage customer interactions on the go.
Who it's for
- Small to Medium Enterprises (SMEs)
- Digital Agencies
- E-commerce Brands
- Real Estate and Service Companies
Why it works
- Consolidation: Removes the need for agents to toggle between five different mobile apps to answer customers
- Efficiency: Chatbots handle routine tasks, allowing human agents to focus on high-value sales closing
- Accountability: Comprehensive reporting ensures management knows exactly how the team is performing
- Local Focus: Built with a strong emphasis on Spanish and English support, dominating the Colombian market.
Growth strategies
- Targeted the Colombian SME market as the primary entry point before expanding to Mexico and Spain.
- Used a high- value content strategy focused on 'WhatsApp for Sales' best practices.
- Raised funding from Globant Ventures to scale their technical engine and AI capabilities.
- Positioned as the 'Affordable' alternative to high- end enterprise suites like Zendesk or Salesforce.
Alternatives
Comparison overview
- ManyChat: Better for automated marketing; B2Chat is superior for team-based customer support and sales.
- Respond.io: Very similar; B2Chat is the specialist for the Latin American market with localized support and pricing.
- B2Chat is the go-to choice for businesses that want a unified home for their customer messaging.