BeyondTrust Entitle Just-In-Time Access

Overview

BeyondTrust Entitle Just-In-Time Access (formerly Entitle) is a cloud-native identity governance and privilege management platform. It eliminates standing admin privileges by automating self-service access requests and time-bound provisioning across cloud platforms, SaaS applications, and infrastructure. The platform leverages policy automation and risk signals to grant temporary break-glass or on-call permissions. By enforcing zero standing privileges, it reduces attack surfaces and simplifies access reviews for enterprise security teams.

Founder story

Entitle was founded in 2021 in Tel Aviv, Israel, by Ron Nissim and Avi Zetser. The founders created the platform to eliminate permanent, standing administrator permissions that expose cloud environments to cyber threats. In April 2024, BeyondTrust acquired Entitle for an estimated $100M–$150M to integrate automated Just-In-Time access management directly into its Privileged Identity Security portfolio.

What it does

• Automates time-bound, self-service approval workflows for elevated cloud permissions and temporary access requests
• Integrates natively with over 150 SaaS, IaaS, and PaaS environments including AWS, Azure, GCP, and Snowflake
• Eliminates static standing privileges through ephemeral authentication and immediate revocation after session expiry
• Generates automated access review logs and dynamic permission graphs to meet ISO, CIS, and NIST compliance mandates.

Who it's for

• Enterprise Security & CISO Teams
• DevOps & Infrastructure Engineers
• Identity & Access Governance Administrators
• Cloud Operations & Compliance Managers

Why it works

• 150+ out-of-the-box integrations enable rapid deployment across complex multi-cloud and SaaS environments
• Self-service request workflows inside tools like Slack eliminate manual IT ticketing delays
• Enforcing zero standing privileges significantly reduces blast radius from compromised credentials and lateral movement
• Backing from BeyondTrust offers unified coverage spanning legacy PAM and modern cloud entitlement management (CIEM).

Growth strategies

• Cross- selling into BeyondTrust's established enterprise global customer base
• Co- selling presence on AWS and cloud cloud marketplaces for direct marketplace credit drawdowns
• Strategic technology partnerships with major identity providers, cloud platforms, and ITSM solutions
• Targeted thought leadership marketing emphasizing Zero Standing Privileges (ZSP) and compliance automation

Alternatives

• Okta Access Requests
• Conduktor
• Aembit
• Britive

Comparison overview

• BeyondTrust Entitle focuses specifically on ephemeral, just-in-time access provisioning across SaaS and multi-cloud infrastructure.
• Unlike traditional PAM solutions, it natively offers self-service permissions requests inside chat and communication platforms without requiring static role assignments.
• Integrates directly into BeyondTrust's broader Privileged Identity Security suite to manage both legacy server and modern cloud entitlements.