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A leading embedded lending network that connects merchants with a global network of lenders at the point of sale.
Embeds a network of 40+ lenders directly into the merchant's point of sale (POS). Uses 'Waterfall' technology to process applications through multiple lenders until an approval is found. Provides a unified dashboard for merchants to manage all financing transactions and reporting. Supports omnichannel customer journeys across web, in-store, and mobile. Offers white-label options to maintain the merchant's brand identity during financing.
Approval Rates: By using a multi-lender network, it secures financing for up to 85% of applicants, far higher than single-lender tools. Conversion: Frictionless lending at the point of sale is proven to reduce cart abandonment. Choice: Gives consumers transparent options across the entire credit spectrum. Scale: Built to handle enterprise-level volume for global retailers.
Category: Marketing & Growth
Team Size: 51-200
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ChargeAfter is a fintech platform that enables retailers to offer their customers personalized financing options from a diverse network of lenders. By integrating into a merchant's checkout process, it uses a 'waterfall' financing model to instantly match shoppers with the best-fit credit options, including Buy Now Pay Later (BNPL), 0% interest, and lease-to-own. It helps businesses increase approval rates, average order value, and customer loyalty.
Founded in 2017 by Meidad Sharon in New York. Meidad, a veteran in the payments and lending industry, saw that the traditional single-lender model was failing both merchants and consumers. He built ChargeAfter to create the first truly global lending network, democratizing access to credit at every point of sale.
