Cheerfy

Overview

Cheerfy is an all-in-one guest engagement and direct ordering platform designed for modern restaurant chains, coffee shops, and hospitality operators. The software helps businesses bypass third-party food delivery commissions by providing custom web-based direct ordering, self-service kiosks, and automated CRM loyalty programs. By capturing guest data at physical locations via Wi-Fi or QR check-ins and online orders, operators build direct customer relationships and drive repeat visits.

What it does

• Enables commission-free direct online ordering with delivery and takeaway fulfillment options.
• Powers branded self-service kiosks and digital menu ordering in physical restaurant locations.
• Automates personalized customer loyalty programs based on real-time spending behavior.
• Aggregates guest profiles across POS, Wi-Fi, and online channels into a central CRM.
• Provides multi-location management for dynamic menus, delivery zones, and courier dispatching.

Who it's for

• Restaurant Chains
• Coffee Shops
• Quick Service Restaurants
• Hospitality Groups

Why it works

• Saves restaurant operators money by eliminating high third-party aggregator commissions.
• Centralizes customer data from physical and digital touchpoints into unified guest profiles.
• Supports flexible multi-location operations with multi-brand and multi-courier fulfillment tools.
• Offers frictionless guest onboarding through web-based ordering without requiring app downloads.

Founder story

Cheerfy was founded in 2015 by Carlos Gomez and Adrian Valeriano in London, United Kingdom. Having previously worked in telecommunications and enterprise tech, the founders realized that physical brick-and-mortar restaurants lacked the rich digital customer insights that eCommerce sites enjoy. They built Cheerfy to bridge physical and digital hospitality, empowering operators to own their customer relationships.

Alternatives

• SevenRooms
• Thanx
• Toast POS
• Spendgo

Comparison overview

• Cheerfy focuses specifically on direct online ordering and kiosk loyalty integration for restaurant brands, whereas general guest retention platforms like SevenRooms place greater emphasis on reservation management and table seating.
• It offers direct multi-courier dispatch tools natively within its ordering suite.