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Chili Piper
The demand conversion platform that qualifies, routes, and schedules leads in real-time.
What it does
Qualifies and routes inbound leads instantly from web forms. Allows prospects to book meetings with the correct AE directly after form submission. Features 'ChiliCal' for automated team scheduling and round-robins. Provides 'Handoff' to seamlessly transfer leads between SDRs and AEs. Includes deep CRM integrations to sync all meeting and lead data.
Why it works
Speed to Lead: Connects hot prospects while they are still on your website, maximizing intent. Precision: Routes leads based on complex logic (territory, company size, account ownership). Conversion Rate: Proven to increase inbound meeting volume by up to 50% for enterprise teams. Automation: Removes the manual 'scheduling dance' and lead assignment guesswork.
Category: Marketing & Growth
Team Size: 262
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As of 2026
Marketing & Growth
Revenue: $10M-$100M ARR
The demand conversion platform that qualifies, routes, and schedules leads in real-time.
Overview
Chili Piper is a high-growth sales technology platform designed to bridge the gap between form fills and actual meetings. By using automated qualifying and routing logic, it ensures that high-intent inbound leads are instantly connected with the right sales representative, drastically reducing lead response times and increasing conversion rates for enterprise B2B teams.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, Python, AWS
Platform: Web • Browser Extension
Integrations: Salesforce, HubSpot, Slack, Zoom, Apollo, Outreach
Founder story
Founded in 2016 by husband-and-wife duo Nicolas Vandenberghe and Alina Vandenberghe in New York. Nicolas, a veteran sales leader, and Alina, a tech product expert, realized that while companies were spending millions on demand gen, they were losing 60% of leads due to slow follow-up. They built Chili Piper to 'digitalize sales' and lead the revenue acceleration movement.
What it does
- Qualifies and routes inbound leads instantly from web forms
- Allows prospects to book meetings with the correct AE directly after form submission
- Features 'ChiliCal' for automated team scheduling and round-robins
- Provides 'Handoff' to seamlessly transfer leads between SDRs and AEs
- Includes deep CRM integrations to sync all meeting and lead data.
Who it's for
- Revenue Operations (RevOps)
- Demand Generation Teams
- B2B Sales Leaders
- Enterprise Growth Marketers
Why it works
- Speed to Lead: Connects hot prospects while they are still on your website, maximizing intent
- Precision: Routes leads based on complex logic (territory, company size, account ownership)
- Conversion Rate: Proven to increase inbound meeting volume by up to 50% for enterprise teams
- Automation: Removes the manual 'scheduling dance' and lead assignment guesswork.
Growth strategies
- Targeted the high- growth 'SaaS enterprise' market, becoming the default choice for the world's leading tech companies.
- Used an aggressive organic social strategy (LinkedIn) to build a 'cool' brand in the dry sales- tech space.
- Successfully utilized a $33M Series B to expand from a simple scheduler to a full GTM orchestration layer.
- Focused on reducing 'Speed- to-Lead' as the primary marketing and sales hook.
Alternatives
Comparison overview
- Calendly: Better for individuals; Chili Piper is the superior choice for complex enterprise lead routing and qualification.
- LeanData: A heavy back-end router; Chili Piper provides the front-end user experience (instant booking) as well.
- Chili Piper is the industry leader for teams that want to turn form-fills into revenue instantly.