Cited

Overview

Cited is an AI recommendation intelligence and search visibility platform built for B2B and B2B2C software businesses. It continuously monitors how generative AI engines like ChatGPT, Claude, and Gemini recommend brands compared to competitors when buyers ask for category leaders. The platform analyzes visibility gaps, uncovers why competitors are cited instead, and generates actionable content optimizations to improve share of AI voice.

Founder story

Cited was founded by Parth Sesodia and a team of B2B marketers based in Pune, India, operating under Upfolio Labs. Recognizing that buyers had largely replaced multi-tab web research with direct conversations with LLMs, the creators built Cited to help software brands track, measure, and influence how AI models discover and recommend their products.

What it does

• - Audits AI model responses across multiple generative engines to track brand mention frequency and recommendation share
• - Pinpoints specific buyer-intent prompt matrices where competitors are cited instead of your product
• - Identifies the underlying structural or contextual reasons causing your brand to miss out on AI citations
• - Delivers actionable content and visibility reports tailored for product marketing, growth, and demand-gen teams.

Who it's for

• Product Marketers
• Content Marketers
• Demand Gen Teams
• Growth Agencies

Why it works

• Tracks emerging zero-trust buyer behaviors where enterprise customers rely on AI recommendations rather than traditional search engines
• Provides precise prompt-level visibility data to replace generic keyword tracking with actionable AI citation metrics
• Helps software brands capture high-intent traffic by aligning digital footprints with how LLMs source information
• Automates the continuous auditing process across multiple competing generative models to save manual research time.

Growth strategies

• Product- led growth offering targeted AI visibility audits for B2B software companies
• Content marketing focused on Generative Engine Optimization (GEO) strategies and zero- click search shifts
• Direct outreach to tech founders and marketing leaders experiencing drops in traditional search traffic
• Strategic partnerships with marketing agencies serving software clients

Alternatives

• Profound
• OtterlyAI
• Peec AI
• Scrunch AI

Comparison overview

• Traditional SEO tools focus on tracking keyword rankings and organic click counts across traditional search engine result pages.
• Cited specializes in Generative Engine Optimization, tracking how AI search models cite brands and recommend software solutions in conversational answers.