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AI-powered omnichannel customer engagement and retention marketing platform.
Consolidates multi-source customer behavior data to build comprehensive real-time user profiles and dynamic audience segments. Automates targeted cross-channel messaging campaigns across push notifications, email, SMS, and web channels. Deploys AI-powered predictive analytics to anticipate user churn and recommend optimal message delivery times. Measures campaign performance and retention metrics through robust attribution and conversion tracking dashboards.
Utilizes a predictable SaaS subscription business model tailored for mid-market and enterprise digital brands. Positions as an all-in-one retention suite combining deep customer analytics with multi-channel campaign execution. Leverages powerful real-time event processing architecture designed to scale with high-volume mobile traffic. Expands distribution globally through strategic regional partnerships and enterprise sales channels.
Category: Marketing & Growth
Team Size: 100+
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CleverTap is an all-in-one customer engagement and retention platform designed to help digital-first brands maximize customer lifetime value. The software unifies real-time user data, advanced analytics, and cross-channel marketing automation into a single scalable dashboard. It empowers marketers to deliver hyper-personalized campaigns via push notifications, email, SMS, and in-app messages. Leading consumer brands rely on the platform to boost user retention, engagement, and conversion rates.
CleverTap was founded in 2013 in San Francisco, California, by Sunil Thomas, Anand Jain, and Suresh Kondamudi. The founders set out to solve the challenge of fragmented mobile engagement by building a real-time platform that helps brands understand and retain users. Backed by marquee venture capital investors, the company expanded rapidly into a leading global customer engagement solution.
