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Cohley
The visual content engine that helps brands generate UGC, photos, and reviews at scale.
What it does
Facilitates the creation of high-fidelity UGC and professional product photography. Automates the collection of text and video product reviews. Features AI-powered creator matching to find the best talent for a brand's audience. Provides a collaboration suite for teams to manage creative briefs and approvals. Includes a centralized content library with perpetual usage rights for all assets.
Why it works
Authenticity: Focuses on generating real content that resonates more with modern consumers than over-polished ads. Efficiency: Centralizes payments, communication, and licensing in one system, removing agency overhead. Scalability: Allows brands to generate hundreds of assets for testing in the time it takes to do one traditional shoot. Rights Management: Every asset generated on Cohley is owned by the brand forever, with zero usage right headaches.
Category: Marketing & Growth
Team Size: 26-100
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As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
The visual content engine that helps brands generate UGC, photos, and reviews at scale.
Overview
Cohley is an enterprise content platform that connects brands with a massive network of creators to generate diverse visual assets. By combining a creative brief engine with AI-powered matching, it helps companies build libraries of high-performing User-Generated Content (UGC), professional photography, and product reviews to drive growth across digital ads, e-commerce, and social media.
Funding status: Funded
Revenue source: Subscriptions & Managed Services
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS, Python
Platform: Web
Integrations: Yotpo, Bazaarvoice, Okendo, Stamped.io, Klaviyo
Founder story
Founded in 2016 by Tom Logan and Erik Graber in New York City. Having worked together at Piqora, they saw that the biggest bottleneck for brands was the constant need for fresh, authentic content for ads and product pages. They built Cohley to be the 'content engine' for the modern, data-driven marketer.
What it does
- Facilitates the creation of high-fidelity UGC and professional product photography
- Automates the collection of text and video product reviews
- Features AI-powered creator matching to find the best talent for a brand's audience
- Provides a collaboration suite for teams to manage creative briefs and approvals
- Includes a centralized content library with perpetual usage rights for all assets.
Who it's for
- D2C Brand Managers
- E-commerce Growth Teams
- Performance Marketers
- Retail Marketing Directors
Why it works
- Authenticity: Focuses on generating real content that resonates more with modern consumers than over-polished ads
- Efficiency: Centralizes payments, communication, and licensing in one system, removing agency overhead
- Scalability: Allows brands to generate hundreds of assets for testing in the time it takes to do one traditional shoot
- Rights Management: Every asset generated on Cohley is owned by the brand forever, with zero usage right headaches.
Growth strategies
- Targeted high- growth e-commerce brands on Shopify and Amazon that need high-volume content for testing.
- Positioned as a 'consolidated' solution for UGC, reviews, and photography to replace multiple vendors.
- Used a 'Managed Services' model to help enterprise teams scale their content strategy with expert help.
- Raised $6.5M in Series A funding to integrate AI tools for smarter brief creation and asset scanning.
Alternatives
Comparison overview
- Yotpo/Bazaarvoice: Market leaders in reviews; Cohley distinguishes itself by offering a unified engine for both reviews AND visual UGC/photography.
- Trend/Billo: Great for small UGC bursts; Cohley is an enterprise-grade platform for long-term content strategy and rights management.
- Cohley is the best choice for mid-market and enterprise brands that want to lead with authentic, data-backed content.