Loading SaaS profile...

Cohley | Plorik

Cohley dashboard and user interface - The visual content engine that helps brands generate UGC, photos, and reviews at scale.

1/15

Cohley

Marketing & Growth

Revenue: $1M-$10M ARR

The visual content engine that helps brands generate UGC, photos, and reviews at scale.

Overview

Cohley is an enterprise content platform that connects brands with a massive network of creators to generate diverse visual assets. By combining a creative brief engine with AI-powered matching, it helps companies build libraries of high-performing User-Generated Content (UGC), professional photography, and product reviews to drive growth across digital ads, e-commerce, and social media.

Founded year: 2016

Founder: Tom Logan, Erik Graber

Team size: 26-100

Popularity: Used by hundreds of leading brands like CVS, Harry's, and Unilever

HQ: New York, USA

Status: Active

Funding status: Funded

Customer type: B2B

Funding: $6.5M Total

Pricing: Subscription

Tech stack: React, Node.js, AWS, Python

Platform: Web

Integrations: Yotpo, Bazaarvoice, Okendo, Stamped.io, Klaviyo

What it does

Facilitates the creation of high-fidelity UGC and professional product photography.
Automates the collection of text and video product reviews.
Features AI-powered creator matching to find the best talent for a brand's audience.
Provides a collaboration suite for teams to manage creative briefs and approvals.
Includes a centralized content library with perpetual usage rights for all assets.

Who it's for

D2C Brand Managers
E-commerce Growth Teams
Performance Marketers
Retail Marketing Directors

Why it works

Authenticity: Focuses on generating real content that resonates more with modern consumers than over-polished ads.
Efficiency: Centralizes payments, communication, and licensing in one system, removing agency overhead.
Scalability: Allows brands to generate hundreds of assets for testing in the time it takes to do one traditional shoot.
Rights Management: Every asset generated on Cohley is owned by the brand forever, with zero usage right headaches.

Founder story

Founded in 2016 by Tom Logan and Erik Graber in New York City. Having worked together at Piqora, they saw that the biggest bottleneck for brands was the constant need for fresh, authentic content for ads and product pages. They built Cohley to be the 'content engine' for the modern, data-driven marketer.

Alternatives

Comparison overview

Yotpo/Bazaarvoice: Market leaders in reviews; Cohley distinguishes itself by offering a unified engine for both reviews AND visual UGC/photography.
Trend/Billo: Great for small UGC bursts; Cohley is an enterprise-grade platform for long-term content strategy and rights management.
Cohley is the best choice for mid-market and enterprise brands that want to lead with authentic, data-backed content.

Social links

Website