Overview

Contently is an enterprise-grade content marketing platform designed to streamline high-end storytelling for premium and highly regulated industries. The software integrates comprehensive content planning, compliance-checked editorial approval workflows, and AI-powered performance measurement tools into a single operating environment. By connecting global brands directly with a massive talent network of expert writers, designers, and multimedia journalists, it removes traditional asset creation bottlenecks. The solution enables corporate marketing teams to scale their publishing efforts, optimize organic reach, and preserve complete brand consistency across digital channels.

Founder story

Contently was founded in 2010 by Joe Coleman, Dave Goldberg, and Shane Snow in New York City. Witnessing a structural shift across traditional publishing that left talented media professionals underemployed while corporate organizations struggled to build authentic audiences, they built a collaborative marketplace environment. The tool transformed modern content distribution from fragmented assignment sheets into a streamlined, high-yield digital ecosystem.

What it does

• Content Strategy Planning
• Freelance Talent Sourcing
• Editorial Workflow Automation
• Compliance Verification Systems
• Content Analytics Tracking

Who it's for

• Enterprise Content Marketers
• Financial Services Marketing Teams
• Healthcare Communications Managers
• Corporate Editorial Directors

Why it works

• Grants direct structural access to over 165,000 thoroughly vetted premium creators and regulatory experts
• Protects sensitive enterprise compliance with advanced multi-tier approval gates and legal review workflows
• Employs automated AI Multi-agent tools to accelerate initial drafts and analyze content health instantly
• Provides deep return-on-investment telemetry by calculating specific asset value scoring maps explicitly
• Enforces uniform brand voice standards via customized rule configurations applied continuously across global campaigns

Growth strategies

• Pivoting product structures heavily into Answer Engine Optimization (AEO) to capture next- generation search visibility
• Targeting highly restricted operational sectors like financial services and insurance that require strict FINRA or HIPAA screening
• Expanding mid- market scaling initiatives by packaging lightweight content intelligence toolkits for fast-growing sub-brands
• Publishing real- time proprietary research data concerning B2B audience sentiment to capture executive inbound authority

Alternatives

• Skyword
• Bazaarvoice
• Pepper Content
• ClearVoice

Comparison overview

• Unlike basic freelance job networks, Contently provides specialized enterprise operational workflows alongside vetted industry compliance experts.
• While standard project boards treat copy as isolated tasks, Contently integrates multi-format calendars with proprietary analytics blocks.
• Compared to general digital asset management software, it focuses explicitly on content validation pipeline hygiene to minimize brand risk.