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CookieFirst
A leading cookie consent management platform for global privacy compliance.
What it does
Automates the scanning of websites to identify and categorize all cookies and scripts. Generates compliant cookie banners and privacy policies that update automatically. Features 'Auto-Blocking' to prevent third-party scripts from loading without consent. Provides an audit trail for user consents, stored in an encrypted database. Supports Google Consent Mode v2 and TCF 2.2 for optimized ad measurement.
Why it works
Simplicity: Can be implemented via a single script or through native CMS plugins (WordPress/Shopify). Customization: Offers extensive branding options to ensure the banner matches the website design. Accuracy: Monthly scans ensure the 'Cookie Declaration' is always up-to-date with new trackers. Interoperability: Seamlessly integrates with Google Tag Manager for sophisticated script control.
Category: Utilities & System Tools
Team Size: 2-10
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As of 2026
Utilities & System Tools
Revenue: $1M-$5M ARR
A leading cookie consent management platform for global privacy compliance.
Overview
CookieFirst is a comprehensive Consent Management Platform (CMP) designed to help businesses comply with global privacy regulations like GDPR, CCPA, and LGPD. It provides a highly customizable cookie banner, automated cookie scanning, and a Google-certified integration with Consent Mode v2. It unifies the management of third-party scripts and scripts, ensuring that trackers only load after explicit user consent.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, AWS, PostgreSQL
Platform: Web
Integrations: WordPress, Shopify, Google Tag Manager, HubSpot, Wix, Shopware
Founder story
Founded in 2019 in Amsterdam, Netherlands, by Digital Data Solutions BV. The founders realized that over 80% of websites were unintentionally violating GDPR by loading scripts before consent. They built CookieFirst to provide a 'zero-effort' compliance layer for modern web teams.
What it does
- Automates the scanning of websites to identify and categorize all cookies and scripts
- Generates compliant cookie banners and privacy policies that update automatically
- Features 'Auto-Blocking' to prevent third-party scripts from loading without consent
- Provides an audit trail for user consents, stored in an encrypted database
- Supports Google Consent Mode v2 and TCF 2.2 for optimized ad measurement.
Who it's for
- Marketing Agencies
- SaaS Founders
- E-commerce Store Owners
- Compliance Officers
Why it works
- Simplicity: Can be implemented via a single script or through native CMS plugins (WordPress/Shopify)
- Customization: Offers extensive branding options to ensure the banner matches the website design
- Accuracy: Monthly scans ensure the 'Cookie Declaration' is always up-to-date with new trackers
- Interoperability: Seamlessly integrates with Google Tag Manager for sophisticated script control.
Growth strategies
- Targeted the European market heavily following the introduction of stringent GDPR enforcement.
- Leveraged 'Google Certified Partner' status to win over performance marketers using Google Ads.
- Used an aggressive affiliate and agency program to drive bulk multi- domain adoption.
- Positioned as the 'Stylish' alternative to functional but plain competitors like Cookiebot.
Alternatives
Comparison overview
- Cookiebot: Similar model; CookieFirst is often cited for having a more modern UI and better banner aesthetics.
- OneTrust: Enterprise-heavy; CookieFirst is the more agile and affordable choice for SMEs and agencies.
- CookieFirst is the top choice for brands that want a beautiful, automated compliance solution.