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A customer value management platform that helps B2B teams sell based on outcomes, not products.
Facilitates collaborative 'Value Discovery' workshops between sales reps and prospects. Automates the creation of high-fidelity Business Cases and ROI reports. Provides success plans to track the realization of value throughout the customer lifecycle. Features 'Value Blueprints' to standardize the discovery process across the sales org. Includes real-time analytics to see which value drivers are resonating with customers.
Trust: Co-authoring a business case with a prospect builds a much higher level of buy-in than a one-sided pitch. Accuracy: Bases sales projections on proven, realized value from existing customers. Consistency: Standardizes the discovery process, ensuring even junior reps can lead high-level value conversations. Retention: Directly links the initial sales promise to actual business results during the renewal phase.
Category: Marketing & Growth
Team Size: 18
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Cuvama is an innovative sales enablement platform designed to shift B2B sales from 'product-centric' to 'value-centric'. It provides GTM (Go-To-Market) teams with tools to discover customer pain points, co-author business cases, and track the realized value of their solutions post-sale. By focusing on measurable business outcomes, it helps companies close larger deals and improve long-term customer retention.
Founded in 2022 by Alex Smith and MG Gurbaxani in London, UK. Alex and MG, veterans in sales and value engineering, realized that the biggest barrier to B2B deals was a 'Value Gap'—the inability to prove and track ROI. They built Cuvama to solve this puzzle, focusing on the human connection behind the numbers.
