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Cuvama
A customer value management platform that helps B2B teams sell based on outcomes, not products.
What it does
Facilitates collaborative 'Value Discovery' workshops between sales reps and prospects. Automates the creation of high-fidelity Business Cases and ROI reports. Provides success plans to track the realization of value throughout the customer lifecycle. Features 'Value Blueprints' to standardize the discovery process across the sales org. Includes real-time analytics to see which value drivers are resonating with customers.
Why it works
Trust: Co-authoring a business case with a prospect builds a much higher level of buy-in than a one-sided pitch. Accuracy: Bases sales projections on proven, realized value from existing customers. Consistency: Standardizes the discovery process, ensuring even junior reps can lead high-level value conversations. Retention: Directly links the initial sales promise to actual business results during the renewal phase.
Category: Marketing & Growth
Team Size: 18
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As of 2026
Marketing & Growth
Revenue: $1M-$5M ARR
A customer value management platform that helps B2B teams sell based on outcomes, not products.
Overview
Cuvama is an innovative sales enablement platform designed to shift B2B sales from 'product-centric' to 'value-centric'. It provides GTM (Go-To-Market) teams with tools to discover customer pain points, co-author business cases, and track the realized value of their solutions post-sale. By focusing on measurable business outcomes, it helps companies close larger deals and improve long-term customer retention.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS, Python
Platform: Web
Integrations: Salesforce, HubSpot, Microsoft Dynamics, Slack
Founder story
Founded in 2022 by Alex Smith and MG Gurbaxani in London, UK. Alex and MG, veterans in sales and value engineering, realized that the biggest barrier to B2B deals was a 'Value Gap'—the inability to prove and track ROI. They built Cuvama to solve this puzzle, focusing on the human connection behind the numbers.
What it does
- Facilitates collaborative 'Value Discovery' workshops between sales reps and prospects
- Automates the creation of high-fidelity Business Cases and ROI reports
- Provides success plans to track the realization of value throughout the customer lifecycle
- Features 'Value Blueprints' to standardize the discovery process across the sales org
- Includes real-time analytics to see which value drivers are resonating with customers.
Who it's for
- Enterprise Sales Teams
- Customer Success Leaders
- Sales Operations Managers
- Value Engineers
Why it works
- Trust: Co-authoring a business case with a prospect builds a much higher level of buy-in than a one-sided pitch
- Accuracy: Bases sales projections on proven, realized value from existing customers
- Consistency: Standardizes the discovery process, ensuring even junior reps can lead high-level value conversations
- Retention: Directly links the initial sales promise to actual business results during the renewal phase.
Growth strategies
- Targeted the high- complexity 'Enterprise SaaS' and 'Automation' sectors.
- Raised $3.85M in total funding, including a 2024 Seed round, to fuel product development.
- Used a 'Partner- led' approach by working with sales coaching and methodology firms.
- Leveraged a performance narrative: 'Increase deal size and win rates through value discovery'.
Alternatives
Comparison overview
- DecisionLink: A close rival; Cuvama is often preferred for its more collaborative, co-authoring approach with the client.
- Medallia: Focused on experience; Cuvama is the specialist for pure B2B financial value and ROI tracking.
- Cuvama is the premier choice for GTM teams that want to dominate through Outcome-Centric Selling.