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Dataclay
Enterprise-grade video automation for Adobe After Effects.
What it does
Connects After Effects projects to dynamic data sources for automated rendering. Automates the versioning of videos for localization, personalization, and social media. Features 'Templater Bot' for hands-free, high-volume batch rendering. Provides an API to integrate After Effects workflows into web applications. Supports real-time video updates for live sports and news broadcasts.
Why it works
Quality: Operates within Adobe After Effects, ensuring the highest possible visual fidelity. Efficiency: Turns what would be weeks of manual versioning into a few minutes of automated rendering. Flexibility: Can pull data from almost any source to update text, images, and video clips within a composition. Scalability: Built to handle enterprise demands for thousands of video assets across global markets.
Category: Marketing & Growth
Team Size: 2-10
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As of 2026
Marketing & Growth
Revenue: $1M-$5M ARR
Enterprise-grade video automation for Adobe After Effects.
Overview
Dataclay is a specialized technology provider that enables large-scale, data-driven video production. Its flagship product, Templater, allows users to connect Adobe After Effects projects to external data sources like Google Sheets or APIs. It automates the process of creating thousands of personalized or localized video variations, making it a critical tool for global broadcasters, ad agencies, and sports networks.
Funding status: Bootstrapped
Revenue source: Software Licensing
Customer type: B2B
Pricing: Subscription
Tech stack: After Effects SDK, C++, JavaScript, Python
Platform: Desktop (After Effects Plugin) • API
Integrations: Adobe After Effects, Google Sheets, Microsoft Excel, MongoDB, AWS
Founder story
Founded in 2013 by a team of motion graphics and software engineering veterans (led by leadership including Arie Stavchansky). They realized that as the demand for personalized video grew, the manual process in After Effects was becoming unsustainable. They built Templater to bridge the gap between creative design and data automation.
What it does
- Connects After Effects projects to dynamic data sources for automated rendering
- Automates the versioning of videos for localization, personalization, and social media
- Features 'Templater Bot' for hands-free, high-volume batch rendering
- Provides an API to integrate After Effects workflows into web applications
- Supports real-time video updates for live sports and news broadcasts.
Who it's for
- Broadcast Motion Designers
- Global Ad Agencies
- Sports Media Organizations
- Post-production Houses
Why it works
- Quality: Operates within Adobe After Effects, ensuring the highest possible visual fidelity
- Efficiency: Turns what would be weeks of manual versioning into a few minutes of automated rendering
- Flexibility: Can pull data from almost any source to update text, images, and video clips within a composition
- Scalability: Built to handle enterprise demands for thousands of video assets across global markets.
Growth strategies
- Targeted the high- end 'Professional Video' market rather than general consumers.
- Became the 'Gold Standard' for data- driven motion graphics in the broadcast industry.
- Leveraged a 'Developer- friendly' approach by providing an SDK for custom rendering engines.
- Built strong industry partnerships with Adobe and major media networks.
Alternatives
Comparison overview
- Bannerbear/Shotstack: Cloud-first and API-driven for web developers; Dataclay is for professional motion designers needing After Effects power.
- Idomoo: A full platform for personalized video; Dataclay is a tool for builders who want to maintain their own rendering stack.
- Dataclay is the premier choice for professional broadcasters and high-end motion studios.