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Directual
Full-stack no-code platform and backend.
What it does
Provides a scalable, visual NoSQL database. Builds complex backend logic using drag-and-drop scenarios. Generates highly secure, customizable REST APIs instantly. Integrates natively with OpenAI and the TON blockchain. Hosts and deploys robust full-stack applications.
Why it works
Visual Backend: It abstracts complex database management and API routing into a highly intuitive, visual interface. High Scalability: Unlike many basic no-code tools, it handles enterprise-level data loads securely and efficiently. Web3 Ready: It natively supports blockchain integrations, making it uniquely positioned for developers building decentralized applications. AI Assistance: Features deep OpenAI integration that helps users map out logic and automate application functionality. Platform Agnostic: While it offers front-end building tools, its primary strength is acting as a headless backend that can connect to any front-end framework.
Category: Business & Operations
Team Size: 10-25
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As of 2026
Business & Operations
Revenue: $1M-$5M ARR
Full-stack no-code platform and backend.
Overview
Directual is a full-stack, no-code application development platform that combines a visual database, powerful API builder, and automated workflows. It allows creators to build scalable, enterprise-grade backends for Web3 applications, AI tools, and Telegram Mini Apps without writing a single line of code.
Funding status: Funded
Revenue source: Subscriptions
Pricing: Freemium
Tech stack: NoSQL, React, AWS
Platform: Web
Integrations: OpenAI, TON Blockchain, Telegram, Stripe, Zapier
Founder story
In 2014, Pavel Ershov and Nikita Navalikhin were running an agency, constantly rebuilding the same backend infrastructure for different client projects. Frustrated by the bottleneck, they combined Pavel's product design acumen with Nikita's engineering skills to build an internal tool that visually automated backend logic. Realizing the massive potential, they completely pivoted the agency to a SaaS model, giving birth to Directual as a global, full-stack no-code platform.
What it does
- Provides a scalable, visual NoSQL database
- Builds complex backend logic using drag-and-drop scenarios
- Generates highly secure, customizable REST APIs instantly
- Integrates natively with OpenAI and the TON blockchain
- Hosts and deploys robust full-stack applications.
Who it's for
- No-code developers
- Product managers
- Startup founders
- Web3 creators.
Why it works
- Visual Backend: It abstracts complex database management and API routing into a highly intuitive, visual interface
- High Scalability: Unlike many basic no-code tools, it handles enterprise-level data loads securely and efficiently
- Web3 Ready: It natively supports blockchain integrations, making it uniquely positioned for developers building decentralized applications
- AI Assistance: Features deep OpenAI integration that helps users map out logic and automate application functionality
- Platform Agnostic: While it offers front-end building tools, its primary strength is acting as a headless backend that can connect to any front-end framework.
Growth strategies
- Successfully launched multiple times on Product Hunt to build a strong community of early adopters and no- code enthusiasts.
- Pivoted aggressively into trending tech waves, successfully integrating Web3, AI, and Telegram Mini Apps capabilities as market demand shifted.
- Fostered a highly loyal user base through a community- led roadmap, ensuring that new features directly aligned with active user requests.
- Created a lucrative certification program and developer marketplace to incentivize freelancers to build client projects on their platform.
Alternatives
Comparison overview
- Airtable: A massive, spreadsheet-like visual database that is incredibly user-friendly but lacks heavy backend processing logic.
- Xano: A powerful no-code backend builder dedicated strictly to API generation and server logic, without built-in front-end tools.
- Supabase: An open-source Firebase alternative that requires actual SQL knowledge, catering heavily to traditional developers.
- Bubble: The undisputed heavyweight of visual app building, but often criticized for being sluggish and highly proprietary.
- While Airtable is great for simple data tracking and Bubble dominates front-end UI building, Directual carves out its niche as an immensely powerful visual backend. Its unique, native focus on integrating emerging technologies like Web3, TON, and AI directly into its workflow builder makes it the premier choice for founders building next-generation decentralized apps.