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As of 2026
Utilities & System Tools
A modern link attribution platform designed for marketing teams to manage short links, track conversion analytics, and run partner programs.
Overview
Dub (often referred to as Dub.co) is a sophisticated link management and attribution platform built for modern marketing teams, entrepreneurs, and creators. It enables users to create branded, custom short links, track real-time conversion events, and manage affiliate or referral programs within a single, scalable dashboard. By providing deep insights into the customer journey—from the initial click to the final sale—Dub helps businesses optimize their marketing campaigns and maximize revenue attribution.
Founded year: 2021
Founder: Not disclosed
Team size: 11-50
Popularity: High popularity among modern marketing and growth engineering teams
HQ: New York, New York, USA
Status: Active
Funding status: Series A
Revenue source: Subscriptions
Customer type: B2B
Funding: $45M+
Pricing: Subscription
Tech stack: TypeScript, Python, Go, Ruby, PHP
Platform: Web
Integrations: Stripe, Vercel, Google Analytics, Segment, Facebook, GTM
Founder story
Dub was founded in 2021 to modernize the link management space. It has quickly grown into a leading attribution platform, raising significant venture capital to build scalable, enterprise-grade link infrastructure that empowers marketing and growth teams to track what truly matters.
What it does
- Creates branded, custom short links with QR codes and geo-targeting support
- Provides real-time conversion tracking and revenue attribution from click to sale
- Offers built-in management for affiliate and referral programs
- Includes A/B testing capabilities to compare different destination URLs
- Features robust API access and multi-language SDKs for programmatic integration
Who it's for
- SME marketing teams
- Startups running affiliate or referral programs
- Digital advertising agencies
- Content creators and growth teams
Why it works
- Provides up-to-the-moment real-time analytics instead of batch-processed data
- Connects link interactions directly to downstream revenue, enabling true ROI measurement
- Offers a developer-friendly API and SDKs, making it highly extensible for custom workflows
- Simplifies multi-channel campaign management through folders, tags, and UTM builders
- Enhances social sharing with custom, branded link previews that improve click-through rates
Growth strategies
- Leveraging API- first infrastructure to become the default link layer for other SaaS platforms
- Building community- led adoption through transparent product development and developer resources
- Targeting the creator economy with integrated affiliate and referral management features
- Driving platform stickiness by providing deep integrations with major stacks like Stripe, Vercel, and Segment
Alternatives
Comparison overview
- Dub distinguishes itself as a 'modern' link attribution platform compared to legacy players like Bitly or TinyURL
- While traditional shorteners focus primarily on shortening, Dub focuses on conversion analytics, revenue attribution, and developer-centric features like real-time webhooks and extensive SDKs.