Dub

Overview

Dub (often referred to as Dub.co) is a sophisticated link management and attribution platform built for modern marketing teams, entrepreneurs, and creators. It enables users to create branded, custom short links, track real-time conversion events, and manage affiliate or referral programs within a single, scalable dashboard. By providing deep insights into the customer journey—from the initial click to the final sale—Dub helps businesses optimize their marketing campaigns and maximize revenue attribution.

What it does

• Creates branded, custom short links with QR codes and geo-targeting support
• Provides real-time conversion tracking and revenue attribution from click to sale
• Offers built-in management for affiliate and referral programs
• Includes A/B testing capabilities to compare different destination URLs
• Features robust API access and multi-language SDKs for programmatic integration

Who it's for

• SME marketing teams
• Startups running affiliate or referral programs
• Digital advertising agencies
• Content creators and growth teams

Why it works

• Provides up-to-the-moment real-time analytics instead of batch-processed data
• Connects link interactions directly to downstream revenue, enabling true ROI measurement
• Offers a developer-friendly API and SDKs, making it highly extensible for custom workflows
• Simplifies multi-channel campaign management through folders, tags, and UTM builders
• Enhances social sharing with custom, branded link previews that improve click-through rates

Founder story

Dub was founded in 2021 to modernize the link management space. It has quickly grown into a leading attribution platform, raising significant venture capital to build scalable, enterprise-grade link infrastructure that empowers marketing and growth teams to track what truly matters.

Alternatives

• Rebrandly
• Bitly
• Short.io
• TinyURL
• ShortPen

Comparison overview

• Dub distinguishes itself as a 'modern' link attribution platform compared to legacy players like Bitly or TinyURL. While traditional shorteners focus primarily on shortening, Dub focuses on conversion analytics, revenue attribution, and developer-centric features like real-time webhooks and extensive SDKs.