Eliq

Overview

Eliq is a Swedish SaaS company providing an AI-powered energy intelligence platform that transforms raw meter data into actionable customer insights. Designed for energy utilities, banks, and smart home technology providers, the software delivers automated consumption tracking, bill forecasting, appliance-level disaggregation, and tariff optimization via white-label apps or APIs. By converting utility data into engaging digital experiences, Eliq helps energy suppliers reduce customer churn and lower support costs.

Founder story

Eliq was founded in 2010 in Gothenburg, Sweden, by Håkan Ludvigson, Joakim Botha, Olof Hartelius, Joakim Fischer, and Joakim Ottander. Recognizing that traditional utilities relied on passive, confusing billing cycles that led to poor customer engagement, the team set out to digitize energy data. By leveraging machine learning, Eliq built a SaaS platform that translates complex meter readings into clear consumer insights.

What it does

• Analyzes smart and conventional meter data using AI and machine learning for appliance-level consumption insights
• Provides predictive energy bill forecasting, anomaly detection, and automated budget alerts for residential and SME users
• Delivers customizable white-label mobile/web apps and embeddable web components for utility digital portals
• Integrates third-party tariffs and green energy flexibility programs to guide consumer usage behavior.

Who it's for

• Energy Utilities & Retailers
• Smart Home System Providers
• Retail Banks & Green Finance Platforms
• Small and Medium Enterprises (SMEs)

Why it works

• AI-powered disaggregation delivers granular energy usage breakdowns without requiring individual hardware sensors
• API-first design allows seamless integration into existing utility mobile apps and customer web portals
• Behavioral analytics increase customer app engagement and lower call center inbound support volume
• Multi-tenant white-label model accelerates go-to-market speed for global energy suppliers.

Growth strategies

• Partnering with major energy software ecosystems like the Kraken platform marketplace
• Co- selling and distribution agreements with global utility providers and smart meter operators
• Direct B2B enterprise sales targeting European utility digital product teams
• Expanding API functionality for green banking, home decarbonization, and EV charging insights

Alternatives

• Tibber
• NET2GRID
• Uplight
• Bidgely

Comparison overview

• Eliq operates primarily as a B2B2C white-label SaaS and API suite for utilities rather than a direct-to-consumer energy retailer like Tibber.
• Unlike broad building management tools, Eliq specializes in AI meter disaggregation, bill forecasting, and customer retention for residential and SME utility consumers.