Endear

Overview

Endear is a specialized omnichannel CRM and clienteling platform designed specifically for retail and consumer brands. The software unifies customer data from physical stores and e-commerce channels to empower sales associates with actionable insights. It enables targeted email and SMS campaigns, shoppable product recommendations, and real-time sales performance tracking. Brands rely on the platform to boost customer engagement, increase average order values, and drive store foot traffic.

Founder story

Endear was founded in 2019 in New York City by Leigh Sevin and Jinesh Shah, who met as Venture for America fellows. Recognizing that retail sales teams lacked the modern data tools available to digital-only businesses, they built Endear to bridge the gap between online and offline commerce. Backed by millions in venture funding, the company supports a growing international customer base.

What it does

• Unifies online and offline customer purchase histories, preferences, and engagement metrics into a single real-time profile view
• Enables targeted email and SMS marketing campaigns based on laser-focused customer segmentation and filters
• Delivers shoppable product recommendations and content-rich lookbook stories directly to shoppers
• Tracks individual sales associate performance and message-to-sale conversion metrics in real time.

Who it's for

• Retail Store Associates
• E-commerce Brand Managers
• Customer Experience Teams
• Retail Executives

Why it works

• Utilizes a flexible tiered SaaS subscription model scaled specifically for consumer retail brand databases
• Positions uniquely as a retail-first CRM tailored for sales floor workflows rather than standard B2B pipelines
• Leverages robust out-of-the-box integrations with major POS systems and e-commerce platforms like Shopify
• Expands distribution through targeted direct sales and strong alignment with modern consumer lifestyle brands.

Growth strategies

• Direct enterprise sales targeting high- growth omnichannel retail and apparel brands
• Strategic venture backing and partnership networks led by institutional investors like Reformation Partners
• Continuous product innovation incorporating AI- driven opportunity engines and automated clienteling assistants
• Ecosystem expansion through native integrations with e- commerce, helpdesk, and POS applications

Alternatives

• Klaviyo
• Attentive
• HubSpot
• Freshworks

Comparison overview

• Focuses specifically on retail store associate workflows and clienteling rather than traditional B2B sales pipeline management.
• Combines point-of-sale data natively with text and email marketing campaigns tailored for physical foot traffic.