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EX.CO
Empower media owners with AI-driven video management and monetization.
What it does
Manages end-to-end online, CTV, and digital out-of-home video content via an integrated publishing suite. Delivers AI-driven video recommendations and automated content personalization for websites. Optimizes programmatic ad performance with advanced machine learning servers and yield management tools. Integrates seamlessly with third-party content management systems and monetization stacks.
Why it works
Combines robust video content management with proprietary AI-driven monetization capabilities in a single unified dashboard. Offers flexible monetization models supporting programmatic display and video advertising streams. Provides cross-screen distribution covering online web, connected TV, and digital out-of-home networks. Backed by extensive industry experience and strategic tech acquisitions like Bibblio.
Category: Marketing & Growth
Team Size: 51-200
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As of 2026
Marketing & Growth
Revenue: $10M-$10M ARR
Empower media owners with AI-driven video management and monetization.
Overview
EX.CO is a comprehensive video technology platform that empowers media owners and publishers to manage, distribute, and monetize video content across online, connected TV, and digital out-of-home channels. The platform leverages artificial intelligence to support automated content recommendations, player management, and ad server optimization. By maximizing user engagement and ad performance, EX.CO helps digital brands drive sustainable revenue growth.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Enterprise
Tech stack: JavaScript, React, Node.js, Python, AWS
Platform: Web
Integrations: Google Ad Manager, Prebid, DFP, Zapier, Custom CMS webhooks
Founder story
EX.CO was founded in May 2012 by Tom Pachys and Shachar Orren. Headquartered in Tel Aviv with operations globally, the company was created to revolutionize digital storytelling and video monetization for publishers. Over the years, it evolved from Playbuzz into EX.CO, securing robust venture backing and industry recognition.
What it does
- Manages end-to-end online, CTV, and digital out-of-home video content via an integrated publishing suite
- Delivers AI-driven video recommendations and automated content personalization for websites
- Optimizes programmatic ad performance with advanced machine learning servers and yield management tools
- Integrates seamlessly with third-party content management systems and monetization stacks.
Who it's for
- Digital Publishers
- Media Outlets
- Broadcasters
- Content Creators
Why it works
- Combines robust video content management with proprietary AI-driven monetization capabilities in a single unified dashboard
- Offers flexible monetization models supporting programmatic display and video advertising streams
- Provides cross-screen distribution covering online web, connected TV, and digital out-of-home networks
- Backed by extensive industry experience and strategic tech acquisitions like Bibblio.
Growth strategies
- Enterprise sales targeting tier- one global media publishers and news networks
- Strategic acquisitions of machine learning and personalization startups like Bibblio
- Continuous product expansion into connected TV and digital out- of-home channels
- Global market development across North America and international publishing hubs
Alternatives
Comparison overview
- [EX.CO provides an integrated AI video monetization and recommendation suite tailored specifically for digital publishers, whereas standard video hosts like Vimeo focus primarily on secure video storage and player embedding n/]
- [Pricing frameworks scale around enterprise ad-tech revenue share or volume usage models compared to flat subscription tiers n/]