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FigPii
All-in-one conversion rate optimization and user behavior platform.
What it does
Executes A/B split tests and dynamic variant deployments using a simple visual editor. Generates click, move, and scroll heatmaps to visualize user attention and page engagement. Records visitor sessions to identify UX friction points, layout bugs, and conversion drops. Deploys targeted online polls and surveys to capture real-time customer feedback and intent.
Why it works
Tiered subscription model provides access to multiple CRO tools at a lower cost than competitor stacks. Lightweight single-script installation prevents website slowdowns commonly caused by heavy multi-tool setups. Unified data collection prevents discrepancies across separate testing and analytics solutions. Targeted positioning directly serves the needs of high-growth e-commerce and SaaS brands.
Category: Marketing & Growth
Team Size: 11-25
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As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
All-in-one conversion rate optimization and user behavior platform.
Overview
FigPii is an all-in-one conversion rate optimization platform designed to help brands analyze user behavior and boost sales. It combines A/B testing, heatmaps, session recordings, and online polling into a single lightweight script. The platform eliminates data fragmentation by replacing multiple standalone tools with a unified interface. E-commerce brands and CRO agencies use FigPii to uncover visitor friction points and improve revenue.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: Cloud infrastructure, JavaScript tracking scripts, REST APIs
Platform: Web
Integrations: Shopify, WordPress, Wix, Squarespace, Google Analytics
Founder story
FigPii was created in Chicago, United States, by digital optimization experts Khalid Saleh and Ayat Shukairy, who also founded Invesp. Drawing from years of CRO consulting experience, the founders built FigPii to eliminate the frustration of juggling disconnected analytics tools. The platform empowers businesses to execute data-driven website optimization seamlessly.
What it does
- Executes A/B split tests and dynamic variant deployments using a simple visual editor
- Generates click, move, and scroll heatmaps to visualize user attention and page engagement
- Records visitor sessions to identify UX friction points, layout bugs, and conversion drops
- Deploys targeted online polls and surveys to capture real-time customer feedback and intent.
Who it's for
- E-commerce Store Owners
- Conversion Rate Optimization Agencies
- Growth Marketing Teams
- Digital Product Managers
Why it works
- Tiered subscription model provides access to multiple CRO tools at a lower cost than competitor stacks
- Lightweight single-script installation prevents website slowdowns commonly caused by heavy multi-tool setups
- Unified data collection prevents discrepancies across separate testing and analytics solutions
- Targeted positioning directly serves the needs of high-growth e-commerce and SaaS brands.
Growth strategies
- Targeted digital marketing focused on e- commerce merchants and agency owners
- Product- led growth through self-service plans and transparent pricing tiers
- Thought leadership and case studies highlighting multi- tool cost savings
- Strategic partnerships with major e- commerce platforms like Shopify and WordPress
Alternatives
Comparison overview
- [FigPii bundles heatmaps, session recordings, polls, and A/B testing into a single lightweight platform n/][Alternative tools like Hotjar specialize primarily in behavior analytics without native enterprise A/B testing suites n/]