Loading SaaS profile...
As of 2026
Business & Operations
Revenue: $10M-$100M ARR
The global online marketplace to buy and sell digital businesses, including SaaS, e-commerce stores, blogs, and domain names.
Overview
Flippa is the world's leading self-serve marketplace for buying and selling digital real estate and online companies. The platform connects acquisition entrepreneurs and institutional buyers with owners looking to sell websites, mobile applications, content blogs, domains, and SaaS tools. By providing integrated financial health tools, standardized business valuations, legal escrow partnerships, and data integrations, it removes friction from online business asset transfers. Flippa handles deals ranging from small micro-acquisitions under $50k up to large 8-figure institutional portfolios.
Funding status: Funded
Revenue source: Subscription
Customer type: B2B2C
Pricing: Usage-based
Tech stack: Ruby on Rails, React, PostgreSQL, Redis, Amazon Web Services
Platform: Web • API
Integrations: QuickBooks Online, Stripe, Google Analytics, Shopify, WooCommerce
Founder story
Flippa was originally founded in June 2009 by Mark Harbottle and Matt Mickiewicz in Melbourne, Australia. It began as the SitePoint Marketplace, a message board where developers traded digital properties. Realizing the immense unserved market for secure, transparent, and structured digital business transactions, they spun the marketplace off into an independent self-serve software application.
What it does
- digital business brokerage
- online store valuations
- secure escrow coordination
- domain name auctions
- saas asset benchmarking
Who it's for
- SaaS Founders
- Acquisition Entrepreneurs
- E-commerce Store Owners
- Domain Name Investors
Why it works
- Massive global buyer pool exceeding two million active investors
- Direct API integrations with tools like QuickBooks for instant financial validation
- Standardized algorithmic data tools that issue rapid and free asset valuations
- Flexible platform structures serving both self-serve transactions and assisted premium broker deals
Growth strategies
- Expanding mid- market capabilities through acquisitions of niche firms like BitsForDigits
- Launching localizations and international expansion strategies including French and Canadian teams
- Introducing proprietary matching technology such as Flippa Finder to unlock latent investor capital
- Developing an extensive partner directory to cross- promote legal, escrow, and financing services
Alternatives
Comparison overview
- Flippa functions as an open self-serve marketplace with public auction mechanics rather than acting purely as a closed private M&A broker
- Accepts smaller micro-deals and pre-revenue digital assets that curated competitors frequently turn away
- Maintains explicit flat listing fees and variable success fees instead of hiding margins in high fixed advisory cuts