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Flippa | Plorik

Flippa dashboard and user interface - The global online marketplace to buy and sell digital businesses, including SaaS, e-commerce stores, blogs, and domain names.

As of 2026

Flippa

Business & Operations

Revenue: $10M-$100M ARR

The global online marketplace to buy and sell digital businesses, including SaaS, e-commerce stores, blogs, and domain names.

Overview

Flippa is the world's leading self-serve marketplace for buying and selling digital real estate and online companies. The platform connects acquisition entrepreneurs and institutional buyers with owners looking to sell websites, mobile applications, content blogs, domains, and SaaS tools. By providing integrated financial health tools, standardized business valuations, legal escrow partnerships, and data integrations, it removes friction from online business asset transfers. Flippa handles deals ranging from small micro-acquisitions under $50k up to large 8-figure institutional portfolios.

Founded year: 2009

Founder: Mark Harbottle, Matt Mickiewicz

Team size: 26-100

Popularity: The world's largest high-volume digital asset marketplace by total traffic, active listings, and user base.

HQ: Melbourne, Victoria, Australia

Status: Active

Funding status: Funded

Customer type: B2B2C

Funding: $15M total funding raised, including an $11M Series A led by OneVentures

Pricing: Usage-based

Tech stack: Ruby on Rails, React, PostgreSQL, Redis, Amazon Web Services

Platform: Web • API

Integrations: QuickBooks Online, Stripe, Google Analytics, Shopify, WooCommerce

What it does

digital business brokerage
online store valuations
secure escrow coordination
domain name auctions
saas asset benchmarking

Who it's for

SaaS Founders
Acquisition Entrepreneurs
E-commerce Store Owners
Domain Name Investors

Why it works

Massive global buyer pool exceeding two million active investors
Direct API integrations with tools like QuickBooks for instant financial validation
Standardized algorithmic data tools that issue rapid and free asset valuations
Flexible platform structures serving both self-serve transactions and assisted premium broker deals

Founder story

Flippa was originally founded in June 2009 by Mark Harbottle and Matt Mickiewicz in Melbourne, Australia. It began as the SitePoint Marketplace, a message board where developers traded digital properties. Realizing the immense unserved market for secure, transparent, and structured digital business transactions, they spun the marketplace off into an independent self-serve software application.

Alternatives

Comparison overview

Flippa functions as an open self-serve marketplace with public auction mechanics rather than acting purely as a closed private M&A broker
Accepts smaller micro-deals and pre-revenue digital assets that curated competitors frequently turn away
Maintains explicit flat listing fees and variable success fees instead of hiding margins in high fixed advisory cuts

Social links

Website

YouTube

Facebook