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FlowChat
The social selling CRM that automates outreach across all major social platforms.
What it does
Imports leads directly from social media profiles and groups. Provides a visual Kanban board to manage social sales pipelines. Automates the first point of contact and follow-up sequences. Features 'Social Listening' to identify high-intent prospects based on comments. Includes team collaboration tools and detailed conversion reporting.
Why it works
Platform Agnostic: Unlike LinkedIn-only tools, it works across the entire social ecosystem. Efficiency: Reduces the time spent on manual outreach by up to 70% through automated sequencing. Organization: Brings the discipline of a traditional CRM to the chaotic world of social DMs. Direct Import: Their browser extension makes 'prospecting while scrolling' a reality.
Category: Marketing & Growth
Team Size: 11-25
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As of 2026
Marketing & Growth
The social selling CRM that automates outreach across all major social platforms.
Overview
FlowChat is a specialized sales pipeline tool designed for 'social selling.' It helps teams import leads from platforms like LinkedIn, Facebook, Instagram, and Discord into a unified Kanban board, where they can manage conversations, automate follow-ups, and track deals without manually juggling dozens of browser tabs.
Funding status: Bootstrapped
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS
Platform: Web • Browser Extension
Integrations: LinkedIn, Facebook, Instagram, Twitter, Discord, Slack, Zapier
Founder story
Founded in 2021 by Chris Baden and Sean Clark. Chris, a serial entrepreneur, was frustrated by how difficult it was to track sales conversations happening inside social media DMs. He built FlowChat to be the 'missing link' between social platforms and a professional sales process, growing it to $3.6M ARR in just a few years.
What it does
- Imports leads directly from social media profiles and groups
- Provides a visual Kanban board to manage social sales pipelines
- Automates the first point of contact and follow-up sequences
- Features 'Social Listening' to identify high-intent prospects based on comments
- Includes team collaboration tools and detailed conversion reporting.
Who it's for
- Sales Development Reps
- High-ticket coaches
- Digital agencies
- Growth hackers
Why it works
- Platform Agnostic: Unlike LinkedIn-only tools, it works across the entire social ecosystem
- Efficiency: Reduces the time spent on manual outreach by up to 70% through automated sequencing
- Organization: Brings the discipline of a traditional CRM to the chaotic world of social DMs
- Direct Import: Their browser extension makes 'prospecting while scrolling' a reality.
Growth strategies
- Targeted the 'High- Ticket Coaching' and 'Agency' niches which rely heavily on social DMs for revenue.
- Used a 'Founder- Led' approach, with Chris Baden building in public and teaching social selling strategies.
- Leveraged a robust affiliate program to drive word- of-mouth in the digital marketing space.
- Remained bootstrapped and focused on high- ARPU (Average Revenue Per User) segments.
Alternatives
Comparison overview
- Pipedrive: A general CRM; FlowChat is better for teams whose leads live in social DMs.
- Expandi: Excellent for LinkedIn; FlowChat is the better choice for multi-platform (IG/FB/Discord) outreach.
- FlowChat is the ultimate tool for companies that generate revenue through direct social media engagement.