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Flowster
Workflow management software designed to turn your business processes into repeatable playbooks.
What it does
Provides a visual builder for creating complex, multi-step SOPs and workflows. Automates the assignment and scheduling of recurring tasks and checklists. Features a 'Marketplace' of pre-built SOP templates for e-commerce and agencies. Includes conditional logic to show/hide steps based on user input. Provides real-time tracking of team progress and workflow completion.
Why it works
Actionable: Moves documentation from a 'dead PDF' to a 'living checklist' that employees actually follow. Consistency: Ensures that complex tasks (like product launches or client onboarding) are error-free. Scalability: Makes it easier to hire and onboard new employees by providing them with 'the manual'. ROI: Directly reduces the hours spent on rework and management oversight.
Category: Productivity
Team Size: 2-10
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As of 2026
Productivity
Revenue: $1M-$5M ARR
Workflow management software designed to turn your business processes into repeatable playbooks.
Overview
Flowster is a specialized process management platform that helps businesses eliminate manual errors and 'reinventing the wheel'. It allows teams to create, manage, and execute Standard Operating Procedures (SOPs) through interactive checklists. Unlike static documentation tools, Flowster focuses on actionable execution, ensuring that every task is performed consistently and on time.
Funding status: Bootstrapped
Revenue source: Subscriptions & Template Sales
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, AWS
Platform: Web
Integrations: Zapier, Webhooks, Google Sheets, Slack
Founder story
Founded in 2018 by Trent Dyrsmid in Boise, Idaho. Trent, a serial entrepreneur and podcaster, realized that his businesses only scaled when he had perfect processes. He built Flowster to be the 'process engine' he wished he had, focusing on making delegation easy for small business owners.
What it does
- Provides a visual builder for creating complex, multi-step SOPs and workflows
- Automates the assignment and scheduling of recurring tasks and checklists
- Features a 'Marketplace' of pre-built SOP templates for e-commerce and agencies
- Includes conditional logic to show/hide steps based on user input
- Provides real-time tracking of team progress and workflow completion.
Who it's for
- E-commerce Sellers (Amazon/Shopify)
- Digital Marketing Agencies
- Property Managers
- Operations Managers
Why it works
- Actionable: Moves documentation from a 'dead PDF' to a 'living checklist' that employees actually follow
- Consistency: Ensures that complex tasks (like product launches or client onboarding) are error-free
- Scalability: Makes it easier to hire and onboard new employees by providing them with 'the manual'
- ROI: Directly reduces the hours spent on rework and management oversight.
Growth strategies
- Targeted the 'Amazon FBA' and 'Agency' niches with highly specific, pre- built SOP templates.
- Used founder- led authority, with Trent Dyrsmid sharing growth strategies on the Bright Ideas podcast.
- Leveraged an affiliate- led model where process experts can sell their own SOPs in the marketplace.
- Positioned as a more affordable, specialized alternative to Process Street.
Alternatives
Comparison overview
- Process Street: Flowster is more affordable and has a better marketplace for e-commerce/agency templates.
- Trainual: Trainual is better for 'training'; Flowster is better for 'daily execution' of tasks.
- Flowster is the go-to for e-commerce and agency founders who want to automate their delegation.