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Social proof marketing and notifications.
Displays live popup notifications of recent purchases. Shows real-time active visitor counts on your site. Highlights recent customer reviews and 5-star ratings. Integrates with over 100 different marketing and sales tools. Tracks conversions and attributes sales directly to the popups.
Psychological Triggers: Capitalizes on the "fear of missing out" to drive urgency and validate purchasing decisions. Instant Credibility: Proves to new visitors that other real people are currently trusting and buying from the site. Seamless Integrations: Pulls data automatically from Shopify, Stripe, Mailchimp, and 100+ other platforms without manual work. Unobtrusive Design: The notifications are small and non-invasive, adding value without ruining the user experience. Custom Rules: Allows store owners to fully customize what data is shown and how often popups appear.
Category: Marketing & Growth
Team Size: 10-25
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Fomo is a social proof marketing platform that helps online businesses build trust and boost sales. It automatically displays recent purchases, reviews, and active visitor counts on storefronts. By leveraging the psychological fear of missing out, it turns passive browsers into active buyers without needing pushy sales tactics.
While running an ecommerce site, Ryan Kulp and Justin Mares noticed a basic notification popup on another store and bought the underlying app, originally called Notify. Realizing that simple social proof lifted their own conversions by 40%, Ryan taught himself to code on nights and weekends to completely rebuild the tool. They rebranded it to Fomo, turning a tiny side project into a 7-figure powerhouse.
