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GatherUp
A customer experience platform that helps businesses gather and market customer reviews at scale.
What it does
Automates customer review requests through email and SMS text messaging. Provides a unified dashboard to monitor reviews from 40+ sites like Google and Facebook. Features AI-powered sentiment analysis to identify customer experience trends. Includes white-label reporting and branding for digital agencies managing multiple clients. Offers 'Review Widgets' to showcase positive testimonials directly on business websites.
Why it works
Direct Impact: Proven to triple review volume in 60 days, directly boosting local search rankings. Automation: Removes the manual burden of chasing customer feedback with scheduled follow-ups. Compliance: Built with 'Review Gating' safeguards to ensure compliance with search engine policies. Actionability: Translates customer sentiment into 'Smart Insights' for operational improvements.
Category: Marketing & Growth
Team Size: 20-50
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As of 2026
Marketing & Growth
Revenue: $1M-$5M ARR
A customer experience platform that helps businesses gather and market customer reviews at scale.
Overview
GatherUp is a specialized reputation management platform designed to help digital agencies and multi-location businesses manage their online presence. It unifies review collection, customer feedback loops, and sentiment analysis into a single dashboard. By automating review requests via email and SMS, GatherUp enables brands to build local SEO authority and improve customer retention through direct engagement.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, PHP, AWS
Platform: Web
Integrations: Salesforce, HubSpot, Mailchimp, Google Business Profile, Facebook, Zapier
Founder story
Founded in 2013 by local digital marketing experts Don Campbell, Thomas Hasch, and Mike Blumenthal in San Jose, CA. The founders, frustrated by how difficult it was for small businesses to leverage their happy customers, built GatherUp (originally GetFiveStars) to turn customer voices into business growth.
What it does
- Automates customer review requests through email and SMS text messaging
- Provides a unified dashboard to monitor reviews from 40+ sites like Google and Facebook
- Features AI-powered sentiment analysis to identify customer experience trends
- Includes white-label reporting and branding for digital agencies managing multiple clients
- Offers 'Review Widgets' to showcase positive testimonials directly on business websites.
Who it's for
- Digital Marketing Agencies
- Multi-location Retail Brands
- Healthcare Providers
- Home Service Businesses
Why it works
- Direct Impact: Proven to triple review volume in 60 days, directly boosting local search rankings
- Automation: Removes the manual burden of chasing customer feedback with scheduled follow-ups
- Compliance: Built with 'Review Gating' safeguards to ensure compliance with search engine policies
- Actionability: Translates customer sentiment into 'Smart Insights' for operational improvements.
Growth strategies
- Targeted the agency market by providing a multi- tenant platform with white-label capabilities.
- Used a performance- based narrative focusing on 'NPS Lift' and 'Review Velocity'.
- Successfully exited via acquisition by ASG MarTech (2019) to scale resources.
- Leveraged high- authority content and webinars on local SEO to establish industry leadership.
Alternatives
Comparison overview
- Podium: More focused on SMS payment; GatherUp is the superior specialist for agency-grade reputation management.
- Birdeye: Massive enterprise suite; GatherUp is the leaner, more intuitive choice for agile marketing teams.
- GatherUp is the premier choice for agencies that want to own their clients' local SEO success.