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Geeklab
A/B testing and optimization platform for mobile app store product pages.
What it does
Creates high-fidelity A/B test landing pages that mimic official app stores. Tests app icons, screenshots, videos, and descriptions with real users. Provides detailed analytics on 'Install' clicks and page scrolling behavior. Includes a survey tool to collect qualitative feedback from testers. Features AI-powered predictive scores to identify winning app store creatives.
Why it works
Risk Reduction: Allows publishers to validate a game concept or art style before writing code. Accuracy: Provides much deeper data than standard store-provided A/B tools (like Google Play Console). Speed: Tests can be set up and run in days rather than weeks. Integration: Works seamlessly with ad platforms like Meta and TikTok to drive traffic to tests.
Category: Marketing & Growth
Team Size: 11-25
Visit Website
As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
A/B testing and optimization platform for mobile app store product pages.
Overview
Geeklab is a leading mobile marketing platform that specializes in App Store Optimization (ASO). It allows developers to create 'look-alike' app store pages for Apple AppStore, Google Play, and Steam to A/B test creatives, descriptions, and concepts before launching. By using real audience data, it helps app publishers maximize their conversion rates and lower user acquisition costs.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS, Python (AI)
Platform: Web
Integrations: Facebook Ads, TikTok Ads, Google Ads, Unity, Adjust, AppsFlyer
Founder story
Founded in 2019 by Jesse Lempiäinen and Jani Torppa in Helsinki, Finland. Jesse, a veteran in mobile gaming (previously at Rovio and Kopla Games), realized that too many games failed because their marketing wasn't validated. He built Geeklab to give developers the data they need to build games that people actually want to install.
What it does
- Creates high-fidelity A/B test landing pages that mimic official app stores
- Tests app icons, screenshots, videos, and descriptions with real users
- Provides detailed analytics on 'Install' clicks and page scrolling behavior
- Includes a survey tool to collect qualitative feedback from testers
- Features AI-powered predictive scores to identify winning app store creatives.
Who it's for
- Mobile Game Developers
- App Marketing Managers
- Growth Marketers
- ASO Agencies
Why it works
- Risk Reduction: Allows publishers to validate a game concept or art style before writing code
- Accuracy: Provides much deeper data than standard store-provided A/B tools (like Google Play Console)
- Speed: Tests can be set up and run in days rather than weeks
- Integration: Works seamlessly with ad platforms like Meta and TikTok to drive traffic to tests.
Growth strategies
- Targeted the high- growth 'Hypercasual' and 'Mobile Gaming' niche in Finland and Europe.
- Used an aggressive content strategy focusing on ASO benchmarks and case studies.
- Raised $1.6M in funding to build a 'Found foundational' ASO ecosystem.
- Positioned the platform as the 'Scientific way' to do app marketing.
Alternatives
Comparison overview
- Storemaven: A high-end enterprise choice; Geeklab is more agile and accessible for mid-market teams.
- AppTweak: Focused on keywords/rankings; Geeklab is the specialist for visual A/B testing and concept validation.
- Geeklab is the go-to choice for developers who want to data-proof their app store presence.