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Grasshopper
The professional virtual phone system for solopreneurs and small businesses.
What it does
Provides a professional business number (Local, Toll-Free, or Vanity). Features custom greetings and automated 'receptionist' menus (e.g., Press 1 for Sales). Enables 2-way business texting and voice calling from a personal device. Automates voicemail transcription and sends it directly to email. Allows for multiple employee extensions with personalized call forwarding.
Why it works
Simplicity: One of the fastest phone systems to set up; no desk phones or complex IT needed. Cost: Extremely affordable entry-level pricing for individuals and small teams. Reliability: Owned by GoTo, leveraging a massive global VoIP infrastructure for clear calls. Focus: Unlike unified communication platforms, it focuses purely on phone and text for simplicity.
Category: Business & Operations
Team Size: 50-100
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As of 2026
Business & Operations
Revenue: +$50M ARR
The professional virtual phone system for solopreneurs and small businesses.
Overview
Grasshopper is a virtual phone system that provides small business owners with a professional presence without requiring any hardware. It allows users to turn their personal mobile phones into business lines with custom greetings, extensions, and toll-free numbers. Now a part of GoTo (formerly LogMeIn), it is the industry standard for entrepreneurs who need to separate work and life with a low-cost, reliable VoIP solution.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2C
Pricing: Subscription
Tech stack: React, Node.js, VoIP Infrastructure, AWS
Platform: iOS • Android • Web • Desktop
Integrations: Skype, Google Voice, GoToMeeting, Zapier
Founder story
Founded in 2003 by David Hauser and Siamak Taghaddos in Boston. As two young entrepreneurs, they were frustrated by the high cost of PBX systems for startups. They built Grasshopper (originally GotVMail) to give every tiny business the sound of a 'big company' for just a few dollars a month.
What it does
- Provides a professional business number (Local, Toll-Free, or Vanity)
- Features custom greetings and automated 'receptionist' menus (e.g., Press 1 for Sales)
- Enables 2-way business texting and voice calling from a personal device
- Automates voicemail transcription and sends it directly to email
- Allows for multiple employee extensions with personalized call forwarding.
Who it's for
- Solopreneurs
- Freelancers
- Local Service Businesses
- Remote Startups
Why it works
- Simplicity: One of the fastest phone systems to set up; no desk phones or complex IT needed
- Cost: Extremely affordable entry-level pricing for individuals and small teams
- Reliability: Owned by GoTo, leveraging a massive global VoIP infrastructure for clear calls
- Focus: Unlike unified communication platforms, it focuses purely on phone and text for simplicity.
Growth strategies
- Targeted the 'Entrepreneur' niche early, becoming a household name in the startup community.
- Used a massive affiliate network of business podcasts and influencers to drive acquisition.
- Successfully exited to Citrix (later GoTo) for $170M+ in 2015.
- Maintained a 'Freemium' trial model to prove value before conversion.
Alternatives
Comparison overview
- OpenPhone: More modern UI and better for teams; Grasshopper is the 'stable legacy' choice for solo owners.
- Google Voice: Free for personal use; Grasshopper is the professional choice with greetings and extensions.
- Grasshopper is the #1 choice for owners who just want a professional number that works.