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As of 2026
Business & Operations
Revenue: $10M-100M ARR
API infrastructure connecting brokers and carriers for commercial insurance.
Overview
Herald provides digital infrastructure that connects software developers to commercial insurance carriers through a single, unified API. The platform streamlines the quoting, binding, and issuance of insurance products across multiple lines of business. By normalizing divergent data models and simplifying carrier integrations, Herald empowers brokerages, insurtechs, and carriers to digitize their distribution workflows and accelerate commercial insurance sales online.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: REST API, JSON, Cloud Infrastructure
Platform: Web
Integrations: BrokerBuddha, Envoy Insure, Semsee, Unqork, Zywave, Gerent, Growthmill, Infinity Software
Founder story
Founded in 2021 by Matt Antoszyk and Duncan Crystal, Herald was created to solve the significant friction they experienced while managing carrier integrations in the commercial insurance space. Drawing on their first-hand experience at At-Bay, they built a centralized API infrastructure to bridge the gap between legacy carrier systems and modern distribution requirements.
What it does
- • Provides a unified API for commercial insurance quoting and binding
- • Connects brokers directly with multiple insurance carriers instantly
- • Digitizes the application process to eliminate manual data entry
- • Accelerates the time it takes to secure commercial policies.
Who it's for
- Commercial Insurance Carriers
- Insurance Brokerages
- Insurtech Startups
- Technology Providers in Insurance
Why it works
- Provides a single unified API to connect with multiple insurance carriers
- Normalizes complex and divergent data models from various insurance providers
- Accelerates product development timelines for insurance-focused software
- Enables digital quoting, binding, and issuance of commercial policies
- Facilitates embedded insurance distribution via modern infrastructure rails
Growth strategies
- Expanding support for additional lines of commercial insurance business
- Building a certified partner program for technology and service integrators
- Strategic acquisitions of AI- driven tools to enhance broker automation
- Partnering with platform providers to embed quoting functionality natively
Alternatives
Comparison overview
- Herald distinguishes itself by focusing specifically on the commercial insurance API layer, providing standardized connectivity across a fragmented carrier market.
- Unlike competitors that might focus on a single front-end broker tool, Herald acts as the underlying digital rail for the entire insurance lifecycle.