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An enterprise conversational platform enabling brands to build, automate, and orchestrate high-retention customer messaging experiences across instant messaging apps.
Customer Support Directors Conversational Designers Product Managers CRM Administrators Support Agents
Universal Deploy layer renders a single conversational structure seamlessly across all instant messaging apps without channel-specific modification Interactive embedded webviews deliver actionable mini-app interfaces directly inside messaging windows to minimize friction Advanced multi-lingual conversational AI trains models natively in one core language to scale systematically across over 100 languages Drag-and-drop Flow Builder combines guided customer routes with live AI triggers to handle automated query deflection accurately Out-of-the-box Marketplace ecosystem pipes rich transactional context straight into leading enterprise customer managers
Category: AI & Automation
Team Size: 26-100
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Hubtype is an enterprise-grade conversational software platform engineered to transform traditional support ticketing into structured, high-engagement customer messaging interfaces. Built as a WhatsApp official global partner, the engine integrates conversational AI, guided flow builders, and interactive webviews to streamline complex customer support pathways. The decoupled architecture isolates front-end automated conversational elements from raw customer data stores, allowing seamless omnichannel rendering via unified deployment controls. Following its strategic acquisition by the software enterprise group Aries Global, Hubtype continues to automate millions of monthly consumer-business transactions for major airlines, insurance networks, and enterprise logistics brands globally.
Hubtype was co-founded in 2016 by Marc Caballé and Eric Marcos in Barcelona, Spain. Recognizing that traditional, static customer support ticketing forms and desktop-centric live chat widgets generated profound user drop-off and high operational costs, they engineered a cloud-based conversational framework. The solution scaled rapidly to process tens of millions of monthly interactions across Europe, culminating in a successful venture acquisition by Aries Global on June 19, 2025.
