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Ignition
The world's first client engagement and commerce platform for professional services.
What it does
Creates interactive, branded digital proposals. Captures legally binding e-signatures from clients. Collects credit card or ACH payment details upfront during signing. Automates recurring billing and invoice generation. Triggers workflows natively in accounting practice management software.
Why it works
Zero Accounts Receivable: By mandating payment details on the proposal, it guarantees professionals get paid on time, every time. Scope Creep Elimination: Clear service definitions and options in the proposal prevent clients from asking for free out-of-scope work. Seamless Workflow: When a client signs, it automatically creates the invoice in Xero/QuickBooks and deploys the workflow in the practice management tool. Professionalism: Replaces clunky Word documents and PDFs with a modern, high-converting digital experience.
Category: Business & Operations
Team Size: 201-500
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As of 2026
Business & Operations
Revenue: $25M-$50M ARR
The world's first client engagement and commerce platform for professional services.
Overview
Ignition (formerly Practice Ignition) is a client engagement platform built specifically for accountants, bookkeepers, and professional services. It streamlines the onboarding process by combining digital proposals, legally binding e-signatures, and automated payment collection into a single, seamless workflow, effectively eliminating accounts receivable headaches.
Funding status: Funded
Revenue source: Subscriptions
Pricing: Subscription
Tech stack: Ruby on Rails, React, PostgreSQL
Platform: Web • Mobile
Integrations: Xero, QuickBooks Online, Gusto, Karbon, Zapier
Founder story
Founded in 2013 by Guy Pearson and Dane Thomas in Sydney, Australia. Guy was running his own progressive accounting firm and was exhausted by the friction of sending proposals, chasing signatures, and dealing with unpaid invoices. He teamed up with Dane to build a tool that would unify the proposal and payment process, revolutionizing how modern accountants engage with and bill clients.
What it does
- Creates interactive, branded digital proposals
- Captures legally binding e-signatures from clients
- Collects credit card or ACH payment details upfront during signing
- Automates recurring billing and invoice generation
- Triggers workflows natively in accounting practice management software.
Who it's for
- Accountants
- Bookkeepers
- Consulting firms
- Digital agencies
Why it works
- Zero Accounts Receivable: By mandating payment details on the proposal, it guarantees professionals get paid on time, every time
- Scope Creep Elimination: Clear service definitions and options in the proposal prevent clients from asking for free out-of-scope work
- Seamless Workflow: When a client signs, it automatically creates the invoice in Xero/QuickBooks and deploys the workflow in the practice management tool
- Professionalism: Replaces clunky Word documents and PDFs with a modern, high-converting digital experience.
Growth strategies
- Aggressive partnering with accounting software giants like Xero and QuickBooks to tap into their massive app ecosystems.
- Rebranded from 'Practice Ignition' to 'Ignition' to expand beyond accountants into broader professional services.
- Built a massive community of accounting influencers and 'cloud integrators' who recommend the tool to peers.
- Hosted their own industry events and webinars focused heavily on advisory services and scaling professional practices.
Alternatives
Comparison overview
- PandaDoc / Proposify: General-purpose proposal software that works for any industry, but lacks the deep, native accounting workflows of Ignition.
- GoProposal: A direct competitor in the accounting space (acquired by Sage), focusing heavily on pricing methodologies, but less dominant globally than Ignition.
- Anchor: A newer player focusing strictly on autonomous billing and contracts for service businesses.
- Ignition remains the undisputed heavyweight for accounting firms because its integration depth with Xero, QBO, and practice management tools is simply unmatched.