Improvado

Overview

Improvado is an enterprise marketing analytics and data pipeline platform designed for marketing teams, agencies, and data analysts. It automatically extracts, transforms, and loads marketing data from over 1,000 ad platforms, CRMs, and web analytics tools into centralized data warehouses or BI reporting dashboards. Improvado features built-in multi-touch attribution, data governance rules, creative intelligence, and AI agents to assist with campaign reporting. By automating manual ETL processes, it empowers organizations to prove campaign ROI and optimize ad spend across channels.

Founder story

Improvado was founded in 2015 by Daniel Kravtsov and Dmitry Kachylin in San Diego, California. Having previously run digital agencies and marketing tech companies, the founders faced the painful process of manually pulling reports from dozens of ad platforms into spreadsheets. To fix fragmented reporting and inaccurate attribution, they built Improvado to fully automate marketing data collection and normalization for enterprise teams.

What it does

• Automates extraction and loading from 1,000+ marketing, advertising, and CRM data sources
• Transforms and standardizes raw marketing metrics into analysis-ready formats for data warehouses
• Provides multi-touch attribution, marketing mix modeling, and creative performance intelligence
• Enforces automated marketing data governance rules and anomaly detection alerts across campaigns.

Who it's for

• Enterprise Chief Marketing Officers
• Marketing Data Analysts
• Digital Advertising Agencies
• Performance Marketing Operations Teams

Why it works

• Pre-built connectors for over 1,000 ad networks drastically cut engineering lift for pipeline setup
• End-to-end data pipeline handles extraction, normalization, and BI tool loading in a single platform
• Enterprise-grade security standards including SOC 2 Type II and HIPAA compliance support regulated sectors
• Built-in marketing data governance identifies broken tracking and missing metrics automatically.

Growth strategies

• Content marketing engine producing extensive benchmark reports, CMO guides, and data frameworks
• Targeted enterprise co- selling partnerships with data warehouse providers like Snowflake and BigQuery
• Focus on serving agency clients needing scalable multi- account client reporting automation
• Free and low- tier MCP/AI access entry points driving top-of-funnel developer and marketer adoption

Alternatives

• Funnel.io
• Fivetran
• Supermetrics
• Adverity

Comparison overview

• Improvado offers specialized end-to-end marketing data normalization, governance, and attribution modeling out of the box.
• General-purpose ETL tools like Fivetran require engineering teams to manually model marketing data schemas, whereas Supermetrics connects directly to BI tools without providing built-in data warehousing or advanced attribution features.