influence.vision

Overview

influence.vision is an all-in-one influencer marketing platform and digital marketplace connecting brands, media agencies, and content creators. The software streamlines creator discovery, detailed campaign briefing, automated content approval, and end-to-end performance reporting. Operating on a platform-agnostic model across Instagram, TikTok, YouTube, and podcasts, it enables data-driven influencer collaborations for enterprises and agencies.

What it does

• Facilitates campaign creation, detailed briefing, and direct creator applications via a centralized marketplace
• Provides structured content review and approval workflows between brand managers and influencers
• Delivers integrated conversion tracking and analytics reporting to measure social campaign impact
• Supports smart contract negotiation and direct compensation processing for global creator networks.

Who it's for

• Enterprise Brand Marketers
• Digital Advertising Agencies
• Content Creators & Influencers
• E-commerce Retailers

Why it works

• Social media agnostic framework connects creators seamlessly across YouTube, TikTok, Instagram, and podcasts
• Provides both self-service software marketplace access and fully managed agency service models
• Backing from media giant Banijay offers massive creative distribution reach and strategic ecosystem support
• Standardized reporting templates eliminate guesswork by quantifying real ROI and conversion performance.

Founder story

influence.vision was founded in 2017 in Vienna, Austria, by childhood friends Branko Markovic and Florian Bösenkopf. Conceived during a trip to California to solve transparency and coordination friction in the creator economy, the platform evolved into a European marketplace. In 2022, the company entered a joint venture partnership with global production house Banijay.

Alternatives

• Klear
• Upfluence
• Aspire
• Grin

Comparison overview

• influence.vision combines a self-service creator marketplace with a native agency managed-service layer, whereas tools like Upfluence focus predominantly on pure software platform access.
• influence.vision operates strongly within the DACH and European markets backed by media producer Banijay, unlike US-centric platforms like Grin.