Integrate

Overview

Integrate is an enterprise B2B demand execution platform designed to connect, govern, and optimize cross-channel lead generation programs. It provides revenue teams with centralized tools to manage Account-Based Marketing (ABM) strategies, ingest top-of-funnel lead data, and automate lead verification before routing records to CRMs. By eliminating manual spreadsheets and unverified lead data, Integrate helps enterprise marketers execute omnichannel campaigns while maintaining strict data governance compliance.

What it does

• Standardizes and verifies incoming third-party lead data automatically before reaching downstream CRM databases.
• Orchestrates multi-channel account-based marketing campaigns across digital media, events, and content syndication partners.
• Enforces compliance with global data privacy regulations like GDPR and CCPA using automated audit rules.
• Measures omnichannel campaign performance and target account engagement through unified analytics dashboards.

Who it's for

• Enterprise B2B Marketing Operations Teams
• Demand Generation Managers
• Account-Based Marketing (ABM) Leaders
• Revenue Operations (RevOps) Directors

Why it works

• Automated data governance blocks bad or duplicate lead data before it pollutes sales pipelines.
• Native integrations with enterprise CRMs and MAPs eliminate manual CSV lead uploads.
• Centralized channel management provides holistic visibility into multi-vendor media investment performance.
• Omnichannel account tracking ensures marketing and sales teams engage identical target buyer personas.

Founder story

Integrate was founded in 2010 in Phoenix, Arizona, by Jeremy Bloom and Hart Cunningham. Bloom, a former dual-sport professional athlete, established the company to solve data fragmentation and manual lead submission challenges in B2B marketing. Initially focused on media, the team pivoted to a full SaaS platform model in 2014, eventually scaling to serve major global enterprises before being acquired by Audax Private Equity in 2021.

Alternatives

• Demandbase
• 6sense
• Terminus
• Metadata.io

Comparison overview

• Integrate focuses on top-of-funnel lead verification, data governance, and channel execution across media partners.
• Unlike broad ABM intelligence suites like 6sense or Demandbase that emphasize predictive intent data, Integrate centers on automated lead routing, regulatory compliance, and cross-channel program execution.