Interact

Overview

Interact is an interactive lead generation platform designed to help creators, digital marketers, and e-commerce brands build custom online quizzes. The software allows businesses to create personality test assessments, scored quizzes, and product recommendation engines to engage web visitors. By collecting segmentation responses and opt-in contact information, Interact automates lead routing directly into major email marketing platforms and CRMs.

What it does

• Builds personality, assessment, and scored lead generation quizzes using flexible AI templates or drag-and-drop builders.
• Captures subscriber contact details and segmentation metadata before displaying personalized quiz result pages.
• Applies branching logic to deliver dynamic questions based on real-time user selections.
• Syncs tagged quiz results automatically with major email marketing service providers and CRM tools.

Who it's for

• Digital Content Creators & Coaches
• E-Commerce & DTC Retail Brands
• Digital Marketing Agencies
• Online Course Creators & Educators

Why it works

• Interactive quizzes achieve higher opt-in conversion rates than standard static lead magnet popups.
• Zero-party data gathered during quizzes enables granular subscriber tag segmentation for targeted campaigns.
• Extensive direct integrations automatically sync subscriber choices to existing marketing automation systems.
• Built-in branching logic provides personalized consumer recommendations without custom software development.

Founder story

Interact was founded in 2013 by UCLA student entrepreneurs Josh Haynam and Matthew Clark in San Francisco, California. Observing that online marketers struggled to connect personally with digital audiences, they tested quizzes as a conversational lead capture mechanism. Seeing high engagement and 40% conversion rates, they built Interact into a bootstrapped SaaS platform serving thousands of digital creators and businesses.

Alternatives

• Typeform
• Outgrow
• ScoreApp
• Involve.me

Comparison overview

• Interact is specifically optimized for email lead magnet creation and audience segmentation with tailored quiz templates, whereas general form tools like Typeform focus on broader survey and feedback collection workflows.
• Interact includes built-in branching logic and result-page call-to-action buttons designed for conversion funnels out of the box.