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The intelligent fintech orchestration layer that helps vertical SaaS platforms maximize payments revenue.
Provides a unified API for payment processing, embedded lending, and insurance. Automates fee optimization and routing to maximize platform revenue margins. Features a white-labeled dashboard for end-users to manage their own transactions. Includes automated underwriting tools for embedded financial services. Delivers real-time data on payment volume, churn, and financial health.
Revenue Multiplier: Allows platforms to capture more of the 'transaction spread' than standard processors. Efficiency: Replaces the need for a large internal fintech engineering team. Speed: Moves companies from 'software only' to 'fintech enabled' in weeks rather than months. Customization: Offers a deep, modular approach to financial products rather than a one-size-fits-all solution.
Category: Business & Operations
Team Size: 26-100
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JustiFi is a specialized fintech platform that enables vertical SaaS companies to integrate and monetize payments, lending, and insurance within their own software. It acts as an 'Orchestration Brain' that optimizes transaction processing to increase margins and provides tools for platforms to offer capital to their end users. It helps software founders turn payments from a cost center into a primary profit driver.
Founded in 2020 by Joe Sriver in Saint Paul, Minnesota. Joe, a veteran in the Minneapolis tech scene, realized that while many platforms were processing billions in payments, they were leaving massive amounts of revenue on the table for legacy processors. He built JustiFi to 'democratize fintech' for software companies.
