Overview

Keepit is an enterprise-grade Backup-as-a-Service (BaaS) platform custom-built to protect data stored across major SaaS applications like Microsoft 365, Google Workspace, Salesforce, and Zendesk. The platform relies on its own custom, vendor-independent cloud infrastructure, avoiding dependency on public hyper-scalers like AWS or Azure to guarantee true data isolation and protection against ransomware. With automated, continuous backup routines and instant granular recovery features, it helps IT leaders preserve business continuity and enforce strict data retention rules. Ultimately, Keepit converts highly fragmented cloud ecosystems into audit-ready, tamper-proof compliance environments.

Founder story

Keepit was founded in 2007 by Frederik Schouboe and Morten Felsvang in Copenhagen, Denmark. Long before the widespread shift toward digital transformation, the founders recognized a critical vulnerability in the cloud: as companies migrated away from on-premise hardware to SaaS tools, they assumed their cloud vendors were handling complete data preservation, missing the reality of the shared responsibility model. To solve this, they spent over a decade bootstrapping a secure, independent cloud infrastructure built specifically to provide true air-gapped backup protection. Operating from Copenhagen, their unique engineering vision has scaled Keepit into an award-winning platform trusted by over 18,000 businesses worldwide.

What it does

• Backs up critical operational records, emails, documents, and system states automatically from dominant enterprise SaaS ecosystems
• Operates a vendor-independent cloud infrastructure with geographically separate data storage facilities to isolate copy assets from primary infrastructure risks
• Provides bulletproof security via write-once-read-many (WORM) blockchain-like storage layers to prevent accidental or malicious deletion
• Delivers rapid granular data recovery tools enabling IT administrators to restore individual items, folders, or full account structures in seconds
• Monitors cross-application access permissions, identity definitions, and configuration profiles across Entra ID (Azure AD) networks seamlessly
• Generates immutable compliance event audit trails and diagnostic logs to satisfy deep GDPR and regional data sovereignty rules.

Who it's for

• IT Administrators and Systems Architects seeking vendor-independent data isolation strategies
• Chief Information Security Officers (CISOs) needing multi-layered ransomware defense plans
• Compliance and Risk Officers auditing data governance across distributed cloud tools
• Enterprise Operations Teams looking to protect multi-tenant Microsoft 365, Salesforce, and Zendesk architectures

Why it works

• Prevents data loss loops by keeping backup archives entirely isolated from third-party public cloud providers
• Minimizes business downtime penalties during security crises or ransomware hits via instant granular restore capabilities
• Eliminates configuration errors through a simple, unified data dashboard that controls multi-SaaS platforms in one screen
• Ensures complete compliance alignment with local data storage regulations through dedicated data centers positioned across multiple legal regions
• Reduces storage hardware maintenance costs by bundling software license permissions, retention limits, and storage needs into clear flat structures.

Growth strategies

• Targeting regulated global banking, healthcare, and public sector groups through specialized security compliance marketing.
• Expanding mid- market channel distribution loops by partnering with global IT consulting networks and value-added resellers.
• Accelerating market penetration in the Americas and Europe via newly established localized enterprise sales hubs.
• Upselling modular workload support add- ons like advanced Azure DevOps and Okta security tracking systems directly to their client base.

Alternatives

• Rubrik
• Druva
• Veeam Backup for Microsoft 365
• OwnCompany
• Afi.ai

Comparison overview

• Keepit sets itself apart from major competitors like Rubrik and Druva by operating its own specialized independent cloud infrastructure rather than storing data on AWS, Azure, or GCP.
• Unlike general infrastructure tools that try to map on-premise hardware backup architectures into modern clusters, Keepit is purpose-built for SaaS applications.
• While alternatives like Veeam require companies to configure, buy, and manage separate third-party storage nodes, Keepit delivers an all-inclusive managed ecosystem.
• It offers an optimal fit for compliance groups demanding absolute data sovereignty and proof against hyper-scaler lock-in, though teams handling massive structural local legacy databases may combine it with traditional recovery frameworks.