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AI that learns your brand voice to turn long-form content into high-performing social posts.
Atomizes long-form content (blogs, video, audio) into multiple social media posts. Uses AI to learn and mimic a brand's unique voice and tone. Provides a full social media management suite including scheduling and publishing. Analyzes performance data to suggest the best times and formats for engagement. Offers parent-child account structures for franchise and agency management.
Authenticity: Unlike generic AI writers, it only builds content based on your existing 'human' ideas, ensuring brand safety. Efficiency: Reduces the time spent on manual social media drafting by up to 90%. Learning Loop: The more you use it, the better the AI becomes at predicting what your specific audience will click on. Governance: Centralizes control for multi-location brands, ensuring all local accounts stay on-brand.
Category: Marketing & Growth
Team Size: 26-100
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Lately is an advanced AI social media platform that automates the creation and scheduling of social content by 'repurposing' existing assets. By analyzing a brand's past performance and voice, its AI engine atomizes blogs, podcasts, and videos into dozens of high-engagement social posts, helping marketing teams scale their output while maintaining a consistent and authentic brand presence.
Founded in 2014 by Kate Bradley Chernis, Jason Debacco, and Steve Onofretti in Stone Ridge, NY. Kate, a former SiriusXM producer, realized that the secret to high-performing content lay in the 'science' of patterns. She built Lately to automate the manual copywriting process she used to run a 20M+ member project for Walmart.
