Leadinfo

Overview

Leadinfo is a powerful B2B website visitor identification and lead generation platform designed to uncover anonymous web traffic. The software leverages advanced IP-to-company recognition algorithms and rich firmographic data to reveal high-intent prospects. It features built-in automation, lead scoring, and native workflows to streamline sales follow-up. B2B sales and marketing teams rely on the platform to convert website visitors into actionable pipeline.

Founder story

Leadinfo was founded in the Netherlands by Han Kleppe to solve the challenge of uncaptured web traffic and anonymous B2B lead leakage. Built to deliver instant sales intelligence, the platform grew rapidly across European markets before being acquired by team.blue in July 2022. Headquartered in Capelle aan den IJssel, the company continues to scale its global visitor identification footprint.

What it does

• Identifies anonymous companies visiting your website in real time using advanced IP tracking and metadata
• Enriches visitor profiles with comprehensive firmographic data, contact details, and social links
• Automates lead routing, Slack alerts, and multi-channel outreach campaigns via built-in workflow modules
• Scores accounts dynamically based on ideal customer profile fit and on-site behavior patterns.

Who it's for

• B2B Sales Teams
• Demand Generation Marketers
• Account-Based Marketing Specialists
• Revenue Operations Leaders

Why it works

• Utilizes a predictable tier-based SaaS subscription pricing model with transparent entry thresholds
• Positions as an all-in-one visitor tracking and automated follow-up engine rather than a passive reporting tool
• Leverages robust European compliance features including 100% cookieless tracking modes for GDPR adherence
• Expands market distribution internationally backed by the hosting infrastructure of parent group team.blue.

Growth strategies

• Direct digital B2B marketing targeting mid- market sales and outbound growth teams
• Strategic integration partnerships with leading CRM and marketing automation platforms
• Ecosystem expansion following acquisition by European digital enablement giant team.blue
• Continuous feature rollouts covering automated workflows and enhanced multi- channel tracking

Alternatives

• Leadfeeder
• Albacross
• Visual Visitor
• Clearbit

Comparison overview

• Focuses on all-in-one visitor recognition paired with built-in automated follow-up workflows rather than passive analytics reporting.
• Combines native IP-to-company identification directly with real-time lead scoring and instant team alert triggers.