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Likeometer
Social media analytics and influencer tracking database for brands.
What it does
Provides searchable influencer databases filtered by category, location, and audience interests. Calculates real-time engagement rates, average likes, and comment metrics across creator profiles. Tracks historical follower growth and identifies suspicious engagement or fake followers. Generates comparative analytics reports for monitoring competitor social media campaigns.
Why it works
Real-time data engine delivers precise engagement metrics without relying on manual reporting. Comprehensive search filters allow targeted creator discovery across specific geographic regions and niches. Audience authenticity verification reduces risk of budget waste on fake or bot followers. Tiered SaaS pricing provides accessible profile audits for both small teams and enterprise agencies.
Category: Marketing & Growth
Team Size: 1 or 2-10
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As of 2026
Marketing & Growth
Revenue: 0-$100k ARR
Social media analytics and influencer tracking database for brands.
Overview
Likeometer is an influencer discovery and real-time social media analytics platform. Built to assist brands and marketing agencies with creator research, the platform tracks metrics across major social channels including Instagram. It aggregates engagement rates, profile growth trajectories, and audience demographics to simplify influencer vetting. Marketers utilize Likeometer to monitor campaign performance, spot fake engagement, and analyze competitor social strategies.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: JavaScript, Node.js, React, REST API, Cloud Infrastructure
Platform: Web
Integrations: Instagram Graph API, TikTok API, YouTube Data API
Founder story
Founded in 2017 by Benjamin Rüegg in Berlin, Germany, Likeometer was developed to solve transparency issues in influencer marketing. As creator sponsorships expanded, brands lacked reliable tools to evaluate real engagement and audience authenticity. Rüegg built Likeometer as a bootstrapped analytics suite to give marketers clear data visibility before investing in creator campaigns.
What it does
- Provides searchable influencer databases filtered by category, location, and audience interests
- Calculates real-time engagement rates, average likes, and comment metrics across creator profiles
- Tracks historical follower growth and identifies suspicious engagement or fake followers
- Generates comparative analytics reports for monitoring competitor social media campaigns.
Who it's for
- Influencer Marketing Agencies
- E-Commerce & D2C Brands
- Social Media Managers
- Digital Talent Managers
Why it works
- Real-time data engine delivers precise engagement metrics without relying on manual reporting
- Comprehensive search filters allow targeted creator discovery across specific geographic regions and niches
- Audience authenticity verification reduces risk of budget waste on fake or bot followers
- Tiered SaaS pricing provides accessible profile audits for both small teams and enterprise agencies.
Growth strategies
- Offering free public engagement rate tools to capture top- of-funnel search traffic
- SEO- driven landing pages covering popular creator profiles and social benchmarks
- Direct outbound agency sales targeting e- commerce and lifestyle brand marketers
- Product- led freemium trials encouraging self-service signup for campaign audits
Alternatives
Comparison overview
- Likeometer focuses specifically on streamlined profile analytics and engagement audit metrics.
- Unlike full-suite end-to-end influencer platforms like CreatorIQ, Likeometer serves primarily as a lightweight analytics database and auditing tool rather than a full CRM.